Time to value (TTV). Subscription companies spend time and effort thinking about keeping and growing recurring revenues. We hear about subscription problems including churn in first and second year renewals. […]
GTM account based strategy: faster revenue growth and higher profitability
The latest Substribe breakfast club explored account based go to market GTM strategy. Meaning take a considered view of strategic accounts and creating appropriate one to one, one to few, […]
can event brands deliver recurring value?
9 out of 10 b2b leaders believe events can make the transition to recurring value or income (but it’s hard). Thanks to Covid, event companies have tested ways to create […]
getting started with personalisation
Personalisation was the focus of our latest conversation with b2b subscription leaders at our regular breakfast club. Here’s an output of the key discussion points First let’s define what personalisation […]
five tips to unlock customer lifetime value
Unlocking customer lifetime value is a critical success factor for B2B subscription businesses. And, it is getting harder. Demand for subscription services is rocketing, with the ‘anything as a service’ […]
product innovation: time for a rethink
Psst! Want to improve your chances of success in your product development, and make products that customers stick around for? Let’s take a step back and review the facts and […]
building workflow products: lessons from start up CEO Neil Bradford
Mamta Patel chaired the latest Substribe CEO think tank. Fifteen CEOs joined her, including Neil Bradford, CEO, General Index, who shared his story about creating a must-have data service. Neil […]
Wise up to Substech: five big talking points
Subscription technology is growing apace and is becoming more critical to enable business impact and deliver valuable and differentiated customer outcomes. However, the space is complex – what’s required…when, who […]
why is a must-have score crucial for measuring customer sentiment?
We recently revealed a new customer sentiment measure we use with our client customer research projects. We’re getting some great insights that we don’t get from other customer sentiment questions […]
how to build a must-have b2b community (9 big insights)
40 b2b leaders attended our Breakfast Club about building a must-have b2b community. We had 3 awesome speakers, Adam Smallman of PEI who shared a case study about launching a […]
