There are 3 critical data feeds for the guidance system of b2b subscriptions. The data is powerful, identifying hot (and not hot) spots of growth in product, teams and customers. […]
High performance mindset for subscriptions
I shape my thinking about how to rocket retention by speaking with b2b subscription leaders. It’s research and development for the Substribe framework to rocket retention. How do I know […]
The messy reality of multi-user b2b subscriptions
Subscriptions. The allure of compounding growth. Increasing yields. Quality of earnings. So why is it so ******* messy behind the scenes? How do information providers get this information so wrong? […]
When did we forget b2b corporate subscribers are humans too?
NPS. NRR. GRR. ACV. LTV. CAC. TAM. ROI. TLAs a’plenty. If you force us to pick just one, it’s MHS. Must Have Score. Measure it. Improve it. It’s the score […]
You have high growth – now how do you rocket retention?
That’s what we asked a room of b2b subscription leaders responsible for billions of NRR and GRR subscription revenues. What are the missing insights you need to carry on growing? […]
B2B subscription case study: exploring new/adjacent markets
We use a 2×2 grid to diagnose subscription performance. It’s helping our clients – b2b subscription companies in the information and data space – work through the steps to optimise […]
how Substribe unlocks b2b subscription performance
At Substribe we focus on b2b subscriptions for information, data and analytics services. For years, we have rolled up our sleeves alongside teams and their customers to learn. We also […]
Subscription value. Are your customers lost in the woods?
We speak with a lot of customers of b2b information, data and analytics services. Across the world, markets and ranks. The customers and users of these services are finding it […]
Show me the [expansion] money
Expansion revenue is where it’s at. But are you match fit? The cost of acquiring customers is increasing. In today’s economic climate, embracing smaller renewals is better than full churn. […]
Price increases AND stronger customer relationships?
Don’t lead on price increases with inflation, lead with value.
“I don’t need to speak to customers, I need sales”
The three fundamentals of enterprise subscription success are: 1. know who your customer is *by segment* in the enterprise 2. pinpoint the *recurring* pain the segment needs solving 3. communicate […]
3 critical inputs for b2b subscriptions
Isolating the 3 areas to prioritise, to improve b2b subscription performance. The search continues
A hero metric for product engagement
In b2b premium information products, consumption of content is not necessarily value. Time on site does not always mean value – maybe the opposite. Visits may be infrequent. So, how […]
Why it’s time to ditch b2b subscriptions*
*ditch BAD b2b subscriptions. The brilliant thing about subs is they get you close to your customers for a long time. As well as the by-product of compounding growth for […]
How to measure customer value, successfully
Subscription leaders face many challenges, requiring lots of decision making. Acquiring and integrating businesses, launching new products, executing go to market plans, to list a few. So it is important […]
the only onboarding metric that matters?
Time to value (TTV). Subscription companies spend time and effort thinking about keeping and growing recurring revenues. We hear about subscription problems including churn in first and second year renewals. […]
Account Based Strategy: faster revenue growth and higher profitability
The latest Substribe breakfast club explored account based go-to-market (GTM) strategy. Meaning, take a considered view of strategic accounts and creating appropriate one to one, one to few, and one […]
can event brands deliver recurring value?
9 out of 10 b2b leaders believe events can make the transition to recurring value or income (but it’s hard). Thanks to Covid, event companies have tested ways to create […]
getting started with personalisation
Personalisation was the focus of our latest conversation with b2b subscription leaders at our regular breakfast club. Here’s an output of the key discussion points First let’s define what personalisation […]
five tips to unlock customer lifetime value
Unlocking customer lifetime value is a critical success factor for B2B subscription businesses. And, it is getting harder. Demand for subscription services is rocketing, with the ‘anything as a service’ […]
product innovation: time for a rethink
Psst! Want to improve your chances of success in your product development, and make products that customers stick around for? Let’s take a step back and review the facts and […]
building workflow products: lessons from start up CEO Neil Bradford
Mamta Patel chaired the latest Substribe CEO think tank. Fifteen CEOs joined her, including Neil Bradford, CEO, General Index, who shared his story about creating a must-have data service. Neil […]
Wise up to Substech: five big talking points
Subscription technology is growing apace and is becoming more critical to enable business impact and deliver valuable and differentiated customer outcomes. However, the space is complex – what’s required…when, who […]
why is a must-have score crucial for measuring customer sentiment?
We recently revealed a new customer sentiment measure we use with our client customer research projects. We’re getting some great insights that we don’t get from other customer sentiment questions […]
how to build a must-have b2b community (9 big insights)
40 b2b leaders attended our Breakfast Club about building a must-have b2b community. We had 3 awesome speakers, Adam Smallman of PEI who shared a case study about launching a […]
Mamta Patel joins Substribe
Substribe are delighted to announce that Mamta Patel, former co-founder and CEO of Chemical Watch, is joining Substribe as Strategic Advisor to help with the next stages of growth. We’re […]
building must-have products: expert guide
We talk about measuring a must-have product, but it’s also important to know how to build one. Ashley Friedlein is experienced in building products for both b2b subscriptions and SaaS. […]
five proven insights to grow subscriptions
Subscriptions should create predictable revenues. To make it work, you need to find – and keep – customers who get value from the service. You need customers to stick around […]
