Investing in a Substribe project improves subscription performance across revenues, customer value, and cross functional teams.
You will be guided by proven processes to:
- Double down on high growth segments (getting more out of your subscription data)
- See early warnings about customer value (enhancing your roadmaps with customer insights)
- Test team ideas in market fast (validating/killing ideas fast and aligning teams with customers)
Here are some of the ways our clients have used the Substribe solution. Following this list, there’s a brief explanation of the process we guide teams and their customers through.
Contact andy@substribe.co to discuss your subscription priority.
Rapid strategy decisions
IWSR validating the business case for investment in resources to sustain best in class performance
The FT Specialist prioritising investment decisions to continue subscription growth in specialist global markets
Mercia part of Wilmington Plc informing enhancements to product and customer experience to sustain a market leading position
Entering an adjacent market
CRU decoding the value of an existing subscription product and testing in an adjacent market
Monetising subscriptions
Utility Week corporate membership part of Faversham House supported the shift from individual to corporate membership with value proposition, positioning and pricing
NutraIngredients part of William Reed used customer perspectives to inform content and commercial strategy
Shifting to memberships
PEI Media discovering the potential in a premium membership, amplifying the success of the subscription and events brands
Credit Strategy part of Shard Financial Media Group supporting the journey to premium corporate membership
Phacilitate part of Clarion Events leveraging the power of community to create year round value
Creating investment case
Risk Leadership Network tested appetite for a membership network similar to Procurement Leaders and a potential challenge to Gartner in under served markets
Subscription strategy reboots
The FT facilitated a meeting of the senior leadership team across divisions, to inform the evolution from corporate licensing to FT Professional
The Economist Group reconsidering corporate and enterprise subscriptions through the lens of the customer
the approach
Sponsor: Most projects are sponsored at Executive level (e.g. C-suite / Corporate Development)
We are given context and introduced to the project owner and their team.
Project owner: Successful projects have a leader who helps align the project team (e.g. MD / CMO / COO)
The projects need someone to help execute on the findings. Substribe leans in to help project owners track must have scores and navigate around obstacles as they go.
Project team leads: Cross functional teams share ideas and shape the project scope to be tested in market (e.g. Commercial, Customer Success, Marketing, Content)
Substribe test ideas in priority markets with focused customer segments. This helps teams unlock value, by focusing on creating a must have solution.
The power of outside thinking
You might be thinking about doing this on your own. Or using consultants who haven’t been part of b2b subscription teams. I think that’s a mistake.
Our clients are experienced subscription leaders in established subscription brands. Despite – or because of – their experience, they recognise the importance of bringing external specialists in to help with:
- clarifying customer value
- aligning teams across functions
- creating confidence in what to do next and why
