Before Substribe, Andy Burden worked with Computing, one of Incisive Media’s technology titles, to test Delta – a new market-intelligence product. Delta needed to prove itself with a new audience […]
Real Deals Media: finding the framework already inside the subscription
Real Deals Media’s CEO called Substribe in – the latest chapter in a relationship that goes back years. He has brought Andy Burden in at every company he’s led: Computing […]
PEI Group: from events to membership engine
How a Substribe discovery sprint created the blueprint for a recurring revenue model Triple Revenue. Quadruple EBITDA. Moved to a flagship buyout fund. PEI has a long history of relationships […]
AgriConnect: Long Term Impact Of Customer Discovery
When Farmers Guardian was acquired in 2021, it needed a reboot. Investing time in understanding your customers’ situation compounds growth. AgriConnect recently told ‘A Media Operator’ that the business is […]
NRR may stunt your growth
The £20-30M business intelligence company where high growth was hiding a crisis (this Substribe case study is on a NDA). Executive Summary The Impact: Improvement in revenue stability (GRR: 71% […]
Seat based selling is killing your value
Your customers don’t believe the value of a subscription depends on the number of seats they use. After years of speaking with people who buy information for their organisations, here’s […]
10 Home Truths about B2B Subscriptions and Memberships
A home truth is an uncomfortable fact someone needed to hear but wasn’t being told. Not an opinion. Not a perspective. A thing that is true, that you may have […]
Build your solution around a decision. Or someone else’s AI will.
Someone told me recently that B2B information businesses need to work on their visibility problem. More brand. Make sure you’re seen. I reckon you can be wearing high-vis vests holding […]
Trusted Networks: creating must-have b2b insights
When data is no longer asymmetrical enough to be valued in its own right, and artificial intelligence is in every nook and corner, what is the edge you promise to […]
Why Your Happiest Customers Might Be About to Leave
The Churn Signal NPS And Satisfaction Scores Fail To Detect. You may or may not use customer sentiment to keep an eye on the road ahead and what might be […]
