Why is your product hired to solve an important problem?

Does your solution reach relevant parts of your customer's organisation?

Are you finding more customers who expand based on value they experience?

Get ahead of change in your subscription performance. Know where value is building and leaking in your subscription system...and seek out your blind spots.

The stress test: If you stopped producing information, would your clients' decisions stall?

The one thing test: Is the value from the whole product, or from one part of it?

The workflow test: Is it embedded in how decisions get made every day?

The segment test: Do all your clients use it for the same decision?

The value test: Can you quantify what it's worth in your customer's currency, not yours?

The uniqueness test: Can anyone else support the decision you help your customer make?

So you've tested the value of your solution. Now it's time to answer this question: "When the customer's results improve, what in your pricing model naturally increases?" — Karen Prevezer

blogs about b2b subscriptions