It feels great when you’re part of a team moving together to hit goals for your business.
It feels even better when you know you’re helping customers too.
But do you feel stuck in monthly spreadsheets?
Explaining your strategy up, down and across your organisation?
And fighting off Business As Usual?
Yes?
Then it’s time to build the right conditions for a high performance subscription mindset.
In the pursuit of efficiency, bright people have been driven into an institutional mindset.
Silos.
There are leaders in functions who don’t know what the subscription model is. Or how they influence it.
Don’t believe me?
Go and ask your cross functional teams how they create value for customers.
Try marketing. Or your analysts. Your product team.
These are critical people who will make or break your performance.
They’re frustrated. They’re not back office people. But they are made to feel that way.
Now ask new business.
And pay a visit to your account management team.
They will all have different takes on what value looks like, and how they influence it.
If you set out to design a subscription engine you wouldn’t build it this way.
Subscription teams who do not know the part they play in protecting, growing and finding recurring revenues are lost.
Can you measure customer value? Yes. Yes, you can.
For customers it is experiencing a must have service.
For the business, it is protecting and growing the installed base.
The two elements are – or should be – part of the same balanced system.
Substribe formed to help our clients – and their customers – harness the power of the subscription model to unlock performance.
Substribe is not for people with closed minds. Or the business as usual brigade. The, “it won’t work here” crew.
Is it for you?