A PE-backed B2B information business had been through a pricing consultancy exercise under its first owner, done to prime the business for sale. By the time it changed hands to […]
NRR may stunt your growth
The £20-30M business intelligence company where high growth was hiding a crisis (this Substribe case study is on a NDA). Executive Summary The Impact: Improvement in revenue stability (GRR: 71% […]
10 Home Truths about B2B Subscriptions and Memberships
A home truth is an uncomfortable fact someone needed to hear but wasn’t being told. Not an opinion. Not a perspective. A thing that is true, that you may have […]
Why Your Happiest Customers Might Be About to Leave
The Churn Signal NPS And Satisfaction Scores Fail To Detect. You may or may not use customer sentiment to keep an eye on the road ahead and what might be […]
What If Europe Fractures – And Your B2B Intelligence Is Not Ready?
How rising US versus EU tensions spelled out clearly in the US ‘2025 National Security Strategy,’ create market moving scenarios – and what global B2B information buyers and vendors should […]
Why Expensive Pricing Strategy Divided A Company
And What To Do To Avoid It Happening To You. Your leadership team has repositioned your value proposition to the market. You’ve moved from promising “operational efficiency” to “strategic competitive […]
Why Pricing Revolutions Fail (And What Actually Works)
You bring in the expensive pricing consultants. The analysis looks bulletproof. Market data. Competitive benchmarking. Willingness-to-pay studies. The PowerPoint deck gets board approval. Six months later? Your renewal rates are […]
Why New Customer Wins Create Churn Problems
Do strong retention rates hide your biggest growth problem? “Our retention rates for mature accounts is good. When we reach the three year mark they’re keepers. It’s the new customers […]
Subscription growing pains
Sarah returned back to the office from her well deserved holiday. She stared at the dashboard. Revenue up 32% year-over-year. Her team was crushing it. So why did her stomach […]
The four phases of B2B subscription success
B2B subscription businesses live or die by the quality of their lifecycle management. The Substribe Customer Lifecycle Framework maps the entire journey into four phases with clear metrics. Like all […]
