Before Substribe, Andy Burden worked with Computing, one of Incisive Media’s technology titles, to test Delta – a new market-intelligence product. Delta needed to prove itself with a new audience before Computing would commit to it fully. That meant the same discipline that now defines Substribe’s approach: don’t build on assumption, test the proposition with […]
Seat based selling is killing your value
Your customers don’t believe the value of a subscription depends on the number of seats they use. After years of speaking with people who buy information for their organisations, here’s what I think the exam question for b2b information brands is: “Will this information improve our customers’ performance in a way their organisation cares to […]
What If Europe Fractures – And Your B2B Intelligence Is Not Ready?
How rising US versus EU tensions spelled out clearly in the US ‘2025 National Security Strategy,’ create market moving scenarios – and what global B2B information buyers and vendors should do about it. Why this “what if” matters now Across late 2024 and 2025, the temperature in Western politics has risen sharply. The US has […]
Why Expensive Pricing Strategy Divided A Company
And What To Do To Avoid It Happening To You. Your leadership team has repositioned your value proposition to the market. You’ve moved from promising “operational efficiency” to “strategic competitive advantage.” The insight is sound. The opportunity is real (in the right situations). But your teams aren’t aligned (they may be nodding their heads though). […]
Subscription growing pains
Sarah returned back to the office from her well deserved holiday. She stared at the dashboard. Revenue up 32% year-over-year. Her team was crushing it. So why did her stomach feel like she’d swallowed lead? Sarah was reflecting on one of the problems that hit the business just before her break. Sarah’s biggest client moved […]
The four phases of B2B subscription success
B2B subscription businesses live or die by the quality of their lifecycle management. The Substribe Customer Lifecycle Framework maps the entire journey into four phases with clear metrics. Like all of the Substribe thinking, the practical approach breaks traditional silos and connects every activity to measurable outcomes. The Framework at a Glance The Substribe Customer […]
Three Elements To Transform Your Subscription Business
The True Cost of a disconnected System Sustaining growth in B2B subscriptions is about balance. My premise is there are three interconnected elements of B2B subscriptions: Results | Solution | Team The implication of interconnected elements is…they can get off balance. Especially if you don’t see the elements you need to balance. And what happens […]
Regulatory Warfare: B2B Information Companies as Strategic Allies
“Regulatory warfare” is the defining challenge today, say Substribe. And B2B information providers can be strategic allies, equipping clients with the tools to navigate, anticipate, and profit from this new reality. Success boilds down to helping customers: What is “Regulatory Warfare”? Regulatory warfare describes the strategic use of laws, standards, and compliance requirements to: Disrupt […]
The Science Behind The Art: High Value B2B Subscriptions
Every successful B2B subscription business reaches a critical moment of truth. Despite strong growth, rising sales, and healthy acquisition numbers, something feels off. The warning signs are subtle at first: a few unexpected customer losses, slower pipeline, late renewals. To minimise value leakage and save years on a transformation journey… I think it is critical […]
Better Performance Today. Stronger Growth Tomorrow.
High performing subscription brands get forensic about their best customers to inject growth into the engine. They explore success patterns across teams, to build momentum, progress solutions, and compound value. For their business and customers. Life in the Growth Lane Your fastest growing competitors focus on: Finding accounts, people and situations who match their top […]
