GRR measures what you keep from existing customers. NRR adds expansion on top. GRR matters more, and the order matters: protect the base before you grow it.
What GRR and NRR should a B2B media or intelligence company target?
An established B2B media or intelligence company should target GRR of 90%+ and NRR above 100%. Substribe’s benchmark medians are 88% GRR and 106% NRR. But the right target follows maturity and strategy, not a sector table.
What is a good NRR for a B2B data or subscription business?
For an established B2B data or subscription business, NRR above 100% is strong. Substribe’s benchmark research puts the median at 106%. What’s driving it matters more than the number.
What is a good gross retention rate for a B2B information business?
For an established B2B information business, GRR of 90% or above is strong, 80-90% signals pressure, below 80% is a problem anywhere. Substribe’s benchmark research puts the median at 88%.
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A NRR growth mandate
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