3 principles to guide your DaaS solution

Data-as-a-Service (DaaS) is transforming how businesses access, manage, and leverage data. And B2B subscription services are well placed to help. The Substribe network is your portal to unlock secrets of DaaS success and pitfalls.

An insider view about DaaS

1. Data is an asset that needs constant nurturing and improvement to increase value
2. Adding layers of intelligence and advisory services on top of data expands revenue opportunities
3. Understanding customer use cases and results is key to building effective data services

Data is alive – managing and improving data assets

Data quality needs to be actively managed and improved – it’s a “living” asset.

• The 3 pillars for data are: completeness, accuracy, timeliness.
• You will need processes to get feedback from customers and suppliers.
• B2B information companies have analysts to create unique insights and drive improvements.
• Establish a starting point for data performance and move up the maturity curve by tracking, educating and communicating.

Additive layers – increasing value of data

B2B information companies have an opportunity to inject data into the business of the customer and create additive layers of service

• Raw data alone trends toward commoditisation aka “the commodity trap”
• Adding layers of intelligence, advisory services creates new value for customers and revenues
• Modularise offerings so higher value capabilities can be charged incrementally to support net revenue retention
• Measure customer metrics to tangibly demonstrate business impact.

Measurable results – predictive performance and use cases

DaaS winners will embed solutions into their customers, track key customer results and ultimately predict next best actions to improve those results.

• Deeply understand how your data powers customer processes and systems.
• Map data attributes to specific customer needs and use cases.
• Not all DaaS solutions are in lock step with the results of their customers – representing opportunity to learn or disrupt.

Data-as-a-Service DaaS is a hot topic in the Substribe network. Some are already managing a portfolio of DaaS models. Others have launched. The rest are motivated to explore it. Substribe is hosting independent meet ups for b2b subscription leaders through the year in real life and online.

Contact andy@substribe.co for information.