3 critical inputs for b2b subscriptions

Substribe is all about figuring out how to make b2b subscriptions purr.

We are on the hunt for the most effective ways to improve b2b subscription performance. The thing is, there is a lot you can try to get right. Too much, in fact.

So we created a list of important areas for b2b subscriptions. And with the help of our network, we reduced it to twelve priorities.

Reviewing our map of the subscription areas, our network identified two groups – areas that are 1) inputs and 2) outputs.

Our network believes the pressing need is in creating approaches and processes in the inputs of subscriptions.

Here are the three critical inputs to improve b2b subscription performance:

1. Targeting growth customers (ICP strategy)
2. Aligning product with customer performance (Customer outcomes)
3. Designing engagement around moments of value (Product engagement)

Our hypothesis: control these variables up front, to create most impact down the line. We are considering measures including net revenue retention, customer sentiment, and product engagement.

Seeing this pattern in your business?

If this is showing up in your subscription business, it’s worth a conversation. 30 minutes, no pitch — just diagnosis.