Reconnecting companies with their subscribers was a big reason for starting Substribe. The subscription model should foster a stronger connection with customers, but this isn’t always the case. Companies can […]
How to use retention to survive the downturn (and prepare for growth)
This is a tough period in history, with the potential for an unprecedented recession. So, if you have established subscription revenues, now is the time to double down on retention. […]
How to use aha moments to light up product usage
How your customer engages with your product is a leading indicator of success or failure. But usage on its own won’t cut it. Often, increased usage is seen as a […]
Enjoyment is everything
My eldest daughter starting playing football at the age of 6. She joined a local football club and was one of two girls in a group of 35+ boys of […]
Will Product Led Growth work for high value subscriptions?
For a few years now, the phrase Product Led Growth has become synonymous with successful SaaS b2c start-ups. Now, companies such as Slack, Canva and Hubspot have shown this go […]
Pricing right for your GTM strategy
Do you know why you price your subscriptions the way you do? Any data behind it? Using data points to inform the best pricing route for your strategy will make […]
Beyond RFV – A New Dimension in Engagement Measurement
According to renowned management thinker Peter Drucker: “If you can’t measure it, you can’t change it.” So how can we improve engagement levels without first having a complete and comprehensive […]
How to Justify Renewal Uplift In B2B Subscriptions
Renewal time is like a birthday. It comes round at the same time every year and, if you’ve been good, people give you nice things. The difference with b2b subscription […]
Tony Jaros, former chief product officer, SiriusDecisions joins Substribe
Exciting news for anyone pursuing b2b subscription excellence! Tony Jaros (former President and Chief Product Officer at SiriusDecisions), is joining Substribe as our Strategic Advisor. He will be helping with […]
how to build product around price to boost subscription success
Ever since we started Substribe we’ve been on a mission to find ways to cut the time to win with subscriptions. Previous experience told us that ideas and opinions alone […]
7 of the best subscription metrics to track
The subscription model isn’t new. I spent my early career (err 20 years ago) administrating traditional subscriptions. Then, subscriptions were used purely as a way of getting money from your […]
using creative pricing to unlock a 10X opportunity
The majority of CEOs in b2b media, data and information companies are planning moderate to robust pricing increases (source: Substribe CEO think tank July 2021). Challenges include creating certainty and […]
a better way to measure subscription customer value
A priority strategy for many subscription businesses is to get as close to the customer’s workflow as possible. In doing so, achieving a must-have product that sticks and creating premium […]
membership is for life, not just renewal
In early March 2020, Substribe spoke with Victoria Mellor, Co-founder of Kademy about her focus on the customer within a newly launched membership offering. Then Covid happened. Having revisited this […]
disruption in professional services using recurring revenues
SeedLegals is the world’s first platform that lets founders and investors easily create, negotiate and sign all the legal agreements they need to manage a funding round. In just three […]
