We speak with a lot of customers of b2b information, data and analytics services. Across the world, markets and ranks. The customers and users of these services are finding it hard to see the wood for the trees: subscription value. It’s not just a problem you are creating. It’s on them. And everyone else they […]
How to use retention to survive the downturn (and prepare for growth)
This is a tough period in history, with the potential for an unprecedented recession. So, if you have established subscription revenues, now is the time to double down on retention. But it’s also about growth. Subscription leaders will protect recurring revenues today. They will also create the runway for optimal growth when the markets recover. […]
Price increases AND stronger customer relationships?
Don’t lead on price increases with inflation, lead with value.
How to use aha moments to light up product usage
How your customer engages with your product is a leading indicator of success or failure. But usage on its own won’t cut it. Often, increased usage is seen as a green light for retention. Usage data is aggregated at account level, with little analysis around the who, or what. But product usage on it’s own […]
“I don’t need to speak to customers, I need sales”
The three fundamentals of enterprise subscription success are: know who your customer is by segment in the enterprise pinpoint the recurring pain the segment needs solving communicate to internal teams and customers how you solve it At Substribe, we’ve talked with hundreds of customers of b2b services and loads of cross functional teams in b2b […]
3 critical inputs for b2b subscriptions
Isolating the 3 areas to prioritise, to improve b2b subscription performance. The search continues
Why it’s time to ditch b2b subscriptions*
*ditch BAD b2b subscriptions. The brilliant thing about subs is they get you close to your customers for a long time. As well as the by-product of compounding growth for your business (net revenue retention, etc). Subscriptions truly work when you get close to your customers in a way that creates an exchange of value. […]
Acquire for lifetime value? Time for a reset on retention
You want your subscription business to grow, and the most obvious solution is to go out and get more customers. But it’s easy to be dazzled by the importance of acquisition for too long – as your business matures the focus must switch to retention. Here’s why. The customer is always right The fundamental difference […]
What are the fundamentals of successful b2b subscriptions strategy?
We’ve got tales of success, innovation, failures and lessons learned, and pitfalls to avoid. All focused on b2b subscriptions. Below is a summary of our subscription insights from practitioners and subscription experts like Robbie Kellman Baxter. Get in touch if you’d like to discuss any of these topics with us directly. Key speakers Company Case […]
Product innovation for b2b subscriptions
Whether you’re creating a new subscription product or developing an existing proposition, there are particular protocols that you must consider. Working with leaders in product from across b2b subscription giants such as Wilmington, SeedLegals, The Economist and the FT, we have produced a large volume of content. Get in touch if you’d like to discuss […]
