Network, unpick pressing challenges and progress ideas with product, pricing, strategy, and commercial leaders.
SubsClub is for practitioners, immersed in leadership roles across product, pricing, content, data, marketing, revenue and strategy. This is not a talking shop.
Past sessions covered strategic pricing by use case, monetising data products, building high value peer networks, exploring data as a service, how to use innovative product scores for value realisation, optimising expansion revenues, and using analyst interaction to optimise ARR.
SubsClub is where the latest thinking from Substribe is shared and shaped. Two landmark sessions stand out. In February 2021, a working group shaped what became the Substribe Must Have Score. In March 2023, Rory Brown chaired a session on segmenting ARR by NRR and GRR to optimise performance (at a point in time where the B2B information market was still treating retention as a single number).
More recently, in 2025, the group worked through the Substribe approach to performance diagnostics, how to build value in the subscription system by identifying root causes rather than dealing with symptoms in silos.
Brands including the FT, The Economist, S&P, RELX, Moody’s, LexisNexis, GlobalData, Infopro Digital, Fastmarkets, Vortexa, PEI Group, CRU, Vixio, IWSR, The Lawyer, Wilmington, With Intelligence, BMI, EIU, Jane’s, Business of Fashion, Cornwall Insight, General Index, Real Deals Media.
SubsClub is prioritised for Substribe clients and restricted to subscription practitioners.
SubsClinic
From time to time, Substribe clients share their projects with leaders from other brands to get an external point of view from across functions and markets. This collaborative experience with leaders from other brands creates ideas and cut through, and a peer tested plan of action.
Contact Andy to get involved: andy@substribe.co
