Future Value: the performance key to unlock b2b Subscription Growth Subscription leaders, investors and customers, let’s talk about what really drives sustainable growth. Why Future Value Matters You must have seen it: the endless race to add features, hoping it’ll justify price hikes. The pricing lever is incredibly effective, and in annual subscriptions there’s a […]
Must Have Regulatory Solutions
Here is a 7 point customer checklist to audit your solution. Context: Your end users probably don’t care if you supply premium content (intelligence, data, analytics), membership/networks, or Data as a Service solutions. They care about solving problems and driving measurable results. Use this checklist, based on years of conversations, to review what you do […]
What makes a knowledge manager tick?
This article is inspired by a conversation with a knowledge management expert, sharing their view of important dynamics in the information sector. Knowledge managers are information professionals responsible for considering and purchasing solutions. Some knowledge managers also have research teams acting as super users for the business. The world of the Knowledge Manager “No one […]
How do PE firms unlock enterprise value?
The working report, ‘Leveraging Digital, Data & AI Technologies to Increase Enterprise Value: How Private Equity Firms Are Getting It Right’ by INSEAD is an interesting and useful read. For a premium b2b subscription service – where there is no direct transaction between supplier and customer and an absence of big data – the fundamentals […]
3 ingredients for high value memberships
How successful professional memberships and expert networks evolve. It’s almost a cliche to say “we are going to be the Gartner of such and such.” It takes a fair amount of blood sweat and tears to get to a point where your members recognise the value you bring to the table. And it should be […]
Chief Subscription Officer: a customer and talent magnet
Success in subscription means customers stick around and spend more. And repeat. Simple to say. But keeping clients hooked and compounding growth is easier said than done. Who is the equivalent of your Chief Subscription Officer? If the answer is the CEO, then they’re looking at all revenue, not just annual recurring revenue. If it’s […]
The guidance system to rocket retention
There are 3 critical data feeds for the guidance system of b2b subscriptions. The data is powerful, identifying hot (and not hot) spots of growth in product, teams and customers. The essence of the data is a blend of belief, reality, and hope. Too powerful to ignore when put like that. But easy to dismiss […]
Why we’re launching a customer sentiment tracker
Reconnecting companies with their subscribers was a big reason for starting Substribe. The subscription model should foster a stronger connection with customers, but this isn’t always the case. Companies can get lost with delivering product, acquiring new customers, and business as usual. When there’s a catalyst for change Substribe get called in to make that […]
B2B subscription case study: exploring new/adjacent markets
We use a 2×2 grid to diagnose subscription performance. It’s helping our clients – b2b subscription companies in the information and data space – work through the steps to optimise their recurring revenues. And avoid slipping back. One of our clients – an established subscription business with multiple brands – acquired a niche player. It […]
how Substribe unlocks b2b subscription performance
At Substribe we focus on b2b subscriptions for information, data and analytics services. For years, we have rolled up our sleeves alongside teams and their customers to learn. We also led our own subscription teams before Substribe. B2b subscriptions is in our DNA. Our goal is to improve expansion revenues for our customers. Here’s three […]
