High performing subscription brands get forensic about their best customers to inject growth into the engine. They explore success patterns across teams, to build momentum, progress solutions, and compound value. […]
Is customer success a cost you can bear?
Customer Success (CS) is a hot topic…CS in the SaaS world has taken a hammering as companies hit headwinds. But done well, CS is a growth and value driver you […]
What’s the difference between subscriptions and data as a service?
Have you ever stopped to think about Data as a Service and how it differs to B2B subscriptions? What is DaaS, and why is it important to subscription brands and […]
3 principles to guide your DaaS solution
Data-as-a-Service (DaaS) is transforming how businesses access, manage, and leverage data. And B2B subscription services are well placed to help. The Substribe network is your portal to unlock secrets of […]
Chief Subscription Officer: a customer and talent magnet
Success in subscription means customers stick around and spend more. And repeat. Simple to say. But keeping clients hooked and compounding growth is easier said than done. Who is the […]
The guidance system to rocket retention
There are 3 critical data feeds for the guidance system of b2b subscriptions. The data is powerful, identifying hot (and not hot) spots of growth in product, teams and customers. […]
When did we forget b2b corporate subscribers are humans too?
NPS. NRR. GRR. ACV. LTV. CAC. TAM. ROI. TLAs a’plenty. If you force us to pick just one, it’s MHS. Must Have Score. Measure it. Improve it. It’s the score […]
Why we’re launching a customer sentiment tracker
Reconnecting companies with their subscribers was a big reason for starting Substribe. The subscription model should foster a stronger connection with customers, but this isn’t always the case. Companies can […]
How to use retention to survive the downturn (and prepare for growth)
This is a tough period in history, with the potential for an unprecedented recession. So, if you have established subscription revenues, now is the time to double down on retention. […]
How to use aha moments to light up product usage
How your customer engages with your product is a leading indicator of success or failure. But usage on its own won’t cut it. Often, increased usage is seen as a […]
Will Product Led Growth work for high value subscriptions?
For a few years now, the phrase Product Led Growth has become synonymous with successful SaaS b2c start-ups. Now, companies such as Slack, Canva and Hubspot have shown this go […]
SubsClub: How to identify customer must have moments that impact retention
Product engagement scoring is a hot topic. Why? B2B subscription companies offer a multitude of products/features, sometimes 100’s, to different segments of customers and sliced again at persona/use case level. […]
Acquire for lifetime value? Time for a reset on retention
You want your subscription business to grow, and the most obvious solution is to go out and get more customers. But it’s easy to be dazzled by the importance of […]
What are the fundamentals of successful b2b subscriptions strategy?
We’ve got tales of success, innovation, failures and lessons learned, and pitfalls to avoid. All focused on b2b subscriptions. Below is a summary of our subscription insights from practitioners and […]
Product innovation for b2b subscriptions
Whether you’re creating a new subscription product or developing an existing proposition, there are particular protocols that you must consider. Working with leaders in product from across b2b subscription giants […]
B2B subscription pricing strategies
Subscription pricing is a critical lever for success. From acquiring customers to expanding revenues for exponential net revenue retention, getting the price right is key to unlocking growth. Here is […]
Customer success strategies for b2b subscriptions
Getting it right for the customer seems obvious, doesn’t it? But it’s a muscle that we all need to keep working on, to create customer lifetime value. So here is […]
Why do 9 out of 10 recurring revenue product launches fail?
Nine out of ten recurring revenue product launches are either relative or absolute failures for a single reason – lack of discipline. This was a statistic put forward by Tony Jaros, former […]
Turning Product Strategy Into Action
There are many different ways for B2B subscription companies to build products – but there is often a big gap between the high-level strategy and real-life practice. A product strategy […]
