Subscription pricing is a critical lever for success. From acquiring customers to expanding revenues for exponential net revenue retention, getting the price right is key to unlocking growth.
Here is our showcase from b2b subscription leaders to shine the spotlight on strategies, case studies and experience.
To give you a taster of this content, we’ve made the first case study open access.
|Key speakers||Company||Case Studies|
|Steve Budd, Co-founder||Substribe||Five steps to follow when developing new product - putting price front and centre|
|Karen Prevezer, Head of Pricing & Packaging||LexisNexis||Principles of subscription pricing: Lexis Nexis Case Study|
|Stephen Millard, Chief Platform Officer||Notion||Using Pricing as Your Ultimate Exchange Rate for Value|
|Rory Brown, Founder & CEO||AgriBriefing||Pricing Optimisation|
|Ben Wood, MD|
Ellen Bennett, Publishing Director
Zen Jelenje, Pricing & Strategy Director
|The journey to six figure subscriptions|
|Ben Oakshott, Commercial Director||The Lawyer||Transforming from free to high value paid subscriptions: The Lawyer Case Study|
|Patrick Campbell, Founder & CEO||ProfitWell||Q&A with pricing expert Patrick Campbell, Founder & CEO, ProfitWell|
|David Smith, Partner||Simon-Kucher||The Fundamentals of b2b subscription pricing|