Why AI can’t make the customer discovery breakthrough for you, and what a Star Wars trench run taught Andy Burden about trusting 28 years of pattern recognition.
Build your solution around a decision. Or someone else’s AI will.
Someone told me recently that B2B information businesses need to work on their visibility problem. More brand. Make sure you’re seen. I reckon you can be wearing high-vis vests holding […]
Real Interviews First, AI Second
Why the order matters when you mix real customer conversations with AI research. AI research tools promise to replace the customer interview. They can’t do the job properly, and it’s […]
Wise up to Substech: five big talking points
Subscription technology is growing apace and is becoming more critical to enable business impact and deliver valuable and differentiated customer outcomes. However, the space is complex – what’s required…when, who […]
