Unlocking customer lifetime value is a critical success factor for B2B subscription businesses. And, it is getting harder. Demand for subscription services is rocketing, with the ‘anything as a service’ market set to reach $344.3 billion by 2024. This means B2B customers are experiencing new varieties of solutions all the time, and their expectations are […]
product innovation: time for a rethink
Psst! Want to improve your chances of success in your product development, and make products that customers stick around for? Let’s take a step back and review the facts and stats about the challenge — facts and stats Is it such a problem? ‘Only 40% of new products in development make it to market, with only […]
building workflow products: lessons from start up CEO Neil Bradford
Mamta Patel chaired the latest Substribe CEO think tank. Fifteen CEOs joined her, including Neil Bradford, CEO, General Index, who shared his story about creating a must-have data service. Neil also explored product development lessons learned during his career. Lesson 1, the founder myth “This is where the founder has a brilliant idea, hitting a […]
Wise up to Substech: five big talking points
Subscription technology is growing apace and is becoming more critical to enable business impact and deliver valuable and differentiated customer outcomes. However, the space is complex – what’s required…when, who should you choose, how do you use it? A few years ago Substribe created a working group of CTO, CIOs and MDs of subscription businesses […]
why is a must-have score crucial for measuring customer sentiment?
We recently revealed a new customer sentiment measure we use with our client customer research projects. We’re getting some great insights that we don’t get from other customer sentiment questions such as NPS or CSAT. With our growing excitement we’ve set-up a working group to expand the use of this measure and analyse the findings. […]
how to build a must-have b2b community (9 big insights)
40 b2b leaders attended our Breakfast Club about building a must-have b2b community. We had 3 awesome speakers, Adam Smallman of PEI who shared a case study about launching a community, and Nancy Kinder of Connect and Share, and Darren Gough of Island23 who presented their expert guides to building a community. Community is fast […]
Mamta Patel joins Substribe
Substribe are delighted to announce that Mamta Patel, former co-founder and CEO of Chemical Watch, is joining Substribe as Strategic Advisor to help with the next stages of growth. We’re really excited Mamta is joining Substribe because we are taking the next step – launching a membership and expanding our advisory offering. Mamta has been […]
building must-have products: expert guide
We talk about measuring a must-have product, but it’s also important to know how to build one. Ashley Friedlein is experienced in building products for both b2b subscriptions and SaaS. This experience puts Ashley in a useful position to provide a framework for building, and maintaining, a must-have product. Ashley shares his guide here: Embed […]
five proven insights to grow subscriptions
Subscriptions should create predictable revenues. To make it work, you need to find – and keep – customers who get value from the service. You need customers to stick around and pay you more. But customers expect a value exchange. See Forever Transaction. The challenge Small changes make a big difference in performance across a […]
