Someone told me recently that B2B information businesses need to work on their visibility problem. More brand. Make sure you’re seen. I reckon you can be wearing high-vis vests holding signs saying “defendable data this way”. Doesn’t matter if you’re not supporting a decision. If your leadership team can’t name the decision your product enables […]
Wise up to Substech: five big talking points
Subscription technology is growing apace and is becoming more critical to enable business impact and deliver valuable and differentiated customer outcomes. However, the space is complex – what’s required…when, who should you choose, how do you use it? A few years ago Substribe created a working group of CTO, CIOs and MDs of subscription businesses […]
