by Before Substribe, Andy Burden worked with Computing, one of Incisive Media’s technology titles, to test Delta – a new market-intelligence product.
Delta needed to prove itself with a new audience before Computing would commit to it fully. That meant the same discipline that now defines Substribe’s approach: don’t build on assumption, test the proposition with the people who’d actually pay for it, and let what you learn shape the product rather than the other way round.
Recognition
Delta won Innovation of the Year at the PPA Awards 2020, ahead of shortlisted platforms from Hearst UK, Dennis Publishing and WPP, and was a finalist for Best Digital Product and Best Use of Data in the years around its launch.
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