Real Deals Media: finding the framework already inside the subscription

Real Deals Media’s CEO called Substribe in – the latest chapter in a relationship that goes back years. He has brought Andy Burden in at every company he’s led: Computing at Incisive Media, the Farmers Guardian reboot at Arc, and now two brands at Real Deals Media – Real Deals and The Drawdown.

This time the brief was the same shape, different business: a proposition that wasn’t landing with corporates the way it needed to.

Andy Burden ran a discovery sprint across both brands to understand what the product already did well, what it needed next, and – critically – how to sell it into corporate buyers rather than just the existing subscriber base.

The breakthrough didn’t come from taking subscriber feedback at face value. Discovery conversations surfaced a data asset Real Deals Media already held but hadn’t packaged as a product – an index of deal-sourcing activity subscribers valued. But turning that raw input into a proposition took reframing: applying commercial judgement to what customers said, not just relaying it back. The result had to do two jobs at once – give the market a reason to buy, and give the internal team a clear purpose to align behind.

That reframing became Source, Connect, Win – the three-pillar framework that now defines how Real Deals Media serves the European private equity and mid-market transaction community:

• Source – market intelligence and data: exclusive mid-market deal and fundraising data, plus trend analysis that helps firms benchmark and spot emerging risk ahead of the wider market.
• Connect – the networking ecosystem: flagship events including the Value Creation Summit, PE Live and the Private Equity Awards, bringing LPs, GPs and advisors into direct contact.
• Win – value creation and execution: turning that data and those relationships into the insight deal teams need to close transactions and grow portfolio value.

Recognition since

Real Deals Media, the European private equity intelligence publisher behind Real Deals, The Drawdown and Growing Business Intelligence, has since been shortlisted for Digital Publisher of the Year and Best Digital Product at the PPA Awards 2026, and Highly Commended for Product & Digital Team at the AOP Digital Publishing Awards 2026.

Substribe runs customer and pricing discovery sprints for B2B information and media businesses.

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Related reading: AgriConnect: Long Term Impact Of Customer Discovery · Computing (Delta): testing a new product at Incisive Media · One leader, three companies: why the same person keeps calling Substribe back in