One CEO has brought in Andy Burden’s Substribe to advise on improving repeat revenues, in three separate companies and multiple brands.

• Computing and the Financial Services Forum, at Incisive Media – testing a new product, Delta (which went on to win Innovation of the Year at the PPA Awards 2020), and reshaping FSF‘s pricing, packaging and positioning around a buyer-seller imbalance that headline ARR was masking.
• Farmers Guardian, at Arc – a product and commercial reboot built with the editorial team, resulting in Farm Futures, still the premium anchor of the product today.
• Real Deals and The Drawdown, at Real Deals Media – a discovery sprint run for both  brands that reframed the Real Deals Media proposition into ‘Source, Connect, Win’ shortlisted for Digital Publisher of the Year and Best Digital Product at the PPA Awards 2026. And rebooted the ‘Operational Leaders Network’ 

The value of Substribe

‘I’ve worked with Andy’s Substribe across three businesses.

The value of his discovery sprints, market positioning, and conclusions consistently turn customer conversations and analytical signals into strategic clarity.

His work is backed by user evidence and real-world conclusions, to support a step change in product development and GTM strategy.

That’s why I keep bringing him back for expert judgement, rigorous reasoning, and results we can act on with confidence.’  Jonathon Whiteley

The brief is never quite the same. A tech title, a pricing overhaul, a farming membership, and a private equity intelligence platform have almost nothing in common on the surface.

But what’s consistent is the starting position:

a proposition that isn’t landing the way it should, and a leader who’d rather find out why from customers directly and then support their cross functional team to make the necessary changes.

While they are different audiences, and different teams, the fix has come from the same discipline – independent discovery conversations, reframed with commercial judgement into something that gives the market a reason to buy and the internal team a reason to align.

Substribe aligns teams on customer value to improve repeat revenues. Find out more about how Substribe runs customer and pricing discovery sprints for B2B information and media businesses.

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Related reading: Computing (Delta): testing a new product at Incisive Media · Financial Services Forum: connecting positioning, packaging and pricing to audience needs · AgriConnect: Long Term Impact Of Customer Discovery · Real Deals Media: finding the framework already inside the subscription