This article is inspired by a conversation with a knowledge management expert, sharing their view of important dynamics in the information sector. Knowledge managers are information professionals responsible for considering and purchasing solutions. Some knowledge managers also have research teams acting as super users for the business. The world of the Knowledge Manager “No one […]
A cynical view of a company report – or, ‘what lies beneath?’
Inspired by reading a company report about subscription performance and retention rates, here’s an admittedly cynical take on the selective information contained in it, and why it’s useful to think about the implications for performance. Have you ever seen a report with a minimum spend threshold for reporting on subscription performance? Of course you have. […]
Why DaaS fits better than SaaS for b2b information companies
And how DaaS may trap the unwary b2b leader. We’re talking Data (data). As a Service (in the cloud). For b2b subscriptions (repeatedly sold into a customer organisation). Data as a Service. Turns out it’s a thought provoking topic. What if the ‘as a service’ angle is about transforming data into intelligence and driving genuine […]
You have high growth – now how do you rocket retention?
That’s what we asked a room of b2b subscription leaders responsible for billions of NRR and GRR subscription revenues. What are the missing insights you need to carry on growing? Can your revenue retention rates climb ever higher? How high is too high? The way to rocket retention still involves the subscription fundamentals. Knowing the […]
How to use aha moments to light up product usage
How your customer engages with your product is a leading indicator of success or failure. But usage on its own won’t cut it. Often, increased usage is seen as a green light for retention. Usage data is aggregated at account level, with little analysis around the who, or what. But product usage on it’s own […]
Will Product Led Growth work for high value subscriptions?
For a few years now, the phrase Product Led Growth has become synonymous with successful SaaS b2c start-ups. Now, companies such as Slack, Canva and Hubspot have shown this go to market strategy can work for b2b too. But can product led growth (PLG) help businesses with more niche, high value enterprise offerings? My immediate […]
Acquire for lifetime value? Time for a reset on retention
You want your subscription business to grow, and the most obvious solution is to go out and get more customers. But it’s easy to be dazzled by the importance of acquisition for too long – as your business matures the focus must switch to retention. Here’s why. The customer is always right The fundamental difference […]
What are the fundamentals of successful b2b subscriptions strategy?
We’ve got tales of success, innovation, failures and lessons learned, and pitfalls to avoid. All focused on b2b subscriptions. Below is a summary of our subscription insights from practitioners and subscription experts like Robbie Kellman Baxter. Get in touch if you’d like to discuss any of these topics with us directly. Key speakers Company Case […]
Product innovation for b2b subscriptions
Whether you’re creating a new subscription product or developing an existing proposition, there are particular protocols that you must consider. Working with leaders in product from across b2b subscription giants such as Wilmington, SeedLegals, The Economist and the FT, we have produced a large volume of content. Get in touch if you’d like to discuss […]
B2B subscription pricing strategies
Subscription pricing is a critical lever for success. From acquiring customers to expanding revenues for exponential net revenue retention, getting the price right is key to unlocking growth. Here is our showcase from b2b subscription leaders to shine the spotlight on strategies, case studies and experience. Get in touch if you’d like to discuss any […]
