Getting it right for the customer seems obvious, doesn’t it? But it’s a muscle that we all need to keep working on, to create customer lifetime value. So here is our showcase of the customer success content and case studies shared within our community, where we hear from leaders who move the customer to the […]
Why do 9 out of 10 recurring revenue product launches fail?
Nine out of ten recurring revenue product launches are either relative or absolute failures for a single reason – lack of discipline. This was a statistic put forward by Tony Jaros, former Chief Product Officer of Sirius Decisions and Strategic Advisor to Substribe, at our recent SubsLab on product strategy. Tony’s experience enabled him to […]
Turning Product Strategy Into Action
There are many different ways for B2B subscription companies to build products – but there is often a big gap between the high-level strategy and real-life practice. A product strategy might look good on paper, but how do you turn it into action? This was an ideal topic for SubsLab #3, the third in our […]
