The majority of CEOs in b2b media, data and information companies are planning moderate to robust pricing increases (source: Substribe CEO think tank July 2021). Challenges include creating certainty and belief in their teams to carry out the price rises. At the same time, the post pandemic landscape is creating complexity for b2b customers. This […]
Wise up to Substech: five big talking points
Subscription technology is growing apace and is becoming more critical to enable business impact and deliver valuable and differentiated customer outcomes. However, the space is complex – what’s required…when, who should you choose, how do you use it? A few years ago Substribe created a working group of CTO, CIOs and MDs of subscription businesses […]
