Customer Success (CS) is a hot topic…CS in the SaaS world has taken a hammering as companies hit headwinds. But done well, CS is a growth and value driver you would never switch off. CS is about enterprise value; retention; growth. But it is also at the beating heart of subscription fundamentals – effective CS […]
3 principles to guide your DaaS solution
Data-as-a-Service (DaaS) is transforming how businesses access, manage, and leverage data. And B2B subscription services are well placed to help. The Substribe network is your portal to unlock secrets of DaaS success and pitfalls. An insider view about DaaS Data is alive – managing and improving data assets Data quality needs to be actively managed […]
Chief Subscription Officer: a customer and talent magnet
Success in subscription means customers stick around and spend more. And repeat. Simple to say. But keeping clients hooked and compounding growth is easier said than done. Who is the equivalent of your Chief Subscription Officer? If the answer is the CEO, then they’re looking at all revenue, not just annual recurring revenue. If it’s […]
The guidance system to rocket retention
There are 3 critical data feeds for the guidance system of b2b subscriptions. The data is powerful, identifying hot (and not hot) spots of growth in product, teams and customers. The essence of the data is a blend of belief, reality, and hope. Too powerful to ignore when put like that. But easy to dismiss […]
When did we forget b2b corporate subscribers are humans too?
NPS. NRR. GRR. ACV. LTV. CAC. TAM. ROI. TLAs a’plenty. If you force us to pick just one, it’s MHS. Must Have Score. Measure it. Improve it. It’s the score your customers give you. And it links to the buying criteria for corporate / enterprise subscriptions. Back in 2018 Substribe sought to educate about the […]
Why we’re launching a customer sentiment tracker
Reconnecting companies with their subscribers was a big reason for starting Substribe. The subscription model should foster a stronger connection with customers, but this isn’t always the case. Companies can get lost with delivering product, acquiring new customers, and business as usual. When there’s a catalyst for change Substribe get called in to make that […]
How to use retention to survive the downturn (and prepare for growth)
This is a tough period in history, with the potential for an unprecedented recession. So, if you have established subscription revenues, now is the time to double down on retention. But it’s also about growth. Subscription leaders will protect recurring revenues today. They will also create the runway for optimal growth when the markets recover. […]
How to use aha moments to light up product usage
How your customer engages with your product is a leading indicator of success or failure. But usage on its own won’t cut it. Often, increased usage is seen as a green light for retention. Usage data is aggregated at account level, with little analysis around the who, or what. But product usage on it’s own […]
Will Product Led Growth work for high value subscriptions?
For a few years now, the phrase Product Led Growth has become synonymous with successful SaaS b2c start-ups. Now, companies such as Slack, Canva and Hubspot have shown this go to market strategy can work for b2b too. But can product led growth (PLG) help businesses with more niche, high value enterprise offerings? My immediate […]
Acquire for lifetime value? Time for a reset on retention
You want your subscription business to grow, and the most obvious solution is to go out and get more customers. But it’s easy to be dazzled by the importance of acquisition for too long – as your business matures the focus must switch to retention. Here’s why. The customer is always right The fundamental difference […]
