Customer Success (CS) is a hot topic…CS in the SaaS world has taken a hammering as companies hit headwinds. But done well, CS is a growth and value driver you would never switch off. CS is about enterprise value; retention; growth. But it is also at the beating heart of subscription fundamentals – effective CS […]
data data everywhere…but not a bot to think
Data and intelligence is a hot topic. When b2b subscription leaders discuss data, intelligence, data as a service, and the like, what they think about is: customer value; use cases; defendable positions; and more. Over a series of Substribe ‘subsclub’ meet ups, here are just a few of the talk tracks outlined below. It’s tempting […]
Unlocking future value in b2b subscriptions
Future Value: the performance key to unlock b2b Subscription Growth Subscription leaders, investors and customers, let’s talk about what really drives sustainable growth. Why Future Value Matters You must have seen it: the endless race to add features, hoping it’ll justify price hikes. The pricing lever is incredibly effective, and in annual subscriptions there’s a […]
Must Have Regulatory Solutions
Here is a 7 point customer checklist to audit your solution. Context: Your end users probably don’t care if you supply premium content (intelligence, data, analytics), membership/networks, or Data as a Service solutions. They care about solving problems and driving measurable results. Use this checklist, based on years of conversations, to review what you do […]
What makes a knowledge manager tick?
This article is inspired by a conversation with a knowledge management expert, sharing their view of important dynamics in the information sector. Knowledge managers are information professionals responsible for considering and purchasing solutions. Some knowledge managers also have research teams acting as super users for the business. The world of the Knowledge Manager “No one […]
How do PE firms unlock enterprise value?
The working report, ‘Leveraging Digital, Data & AI Technologies to Increase Enterprise Value: How Private Equity Firms Are Getting It Right’ by INSEAD is an interesting and useful read. For a premium b2b subscription service – where there is no direct transaction between supplier and customer and an absence of big data – the fundamentals […]
3 ingredients for high value memberships
How successful professional memberships and expert networks evolve. It’s almost a cliche to say “we are going to be the Gartner of such and such.” It takes a fair amount of blood sweat and tears to get to a point where your members recognise the value you bring to the table. And it should be […]
A cynical view of a company report – or, ‘what lies beneath?’
Inspired by reading a company report about subscription performance and retention rates, here’s an admittedly cynical take on the selective information contained in it, and why it’s useful to think about the implications for performance. Have you ever seen a report with a minimum spend threshold for reporting on subscription performance? Of course you have. […]
3 principles to guide your DaaS solution
Data-as-a-Service (DaaS) is transforming how businesses access, manage, and leverage data. And B2B subscription services are well placed to help. The Substribe network is your portal to unlock secrets of DaaS success and pitfalls. An insider view about DaaS Data is alive – managing and improving data assets Data quality needs to be actively managed […]
Chief Subscription Officer: a customer and talent magnet
Success in subscription means customers stick around and spend more. And repeat. Simple to say. But keeping clients hooked and compounding growth is easier said than done. Who is the equivalent of your Chief Subscription Officer? If the answer is the CEO, then they’re looking at all revenue, not just annual recurring revenue. If it’s […]
