B2B subscription businesses live or die by the quality of their lifecycle management. The Substribe Customer Lifecycle Framework maps the entire journey into four phases with clear metrics. Like all of the Substribe thinking, the practical approach breaks traditional silos and connects every activity to measurable outcomes. The Framework at a Glance The Substribe Customer […]
Three Elements To Transform Your Subscription Business
The True Cost of a disconnected System Sustaining growth in B2B subscriptions is about balance. My premise is there are three interconnected elements of B2B subscriptions: Results | Solution | Team The implication of interconnected elements is…they can get off balance. Especially if you don’t see the elements you need to balance. And what happens […]
Regulatory Warfare: B2B Information Companies as Strategic Allies
“Regulatory warfare” is the defining challenge today, say Substribe. And B2B information providers can be strategic allies, equipping clients with the tools to navigate, anticipate, and profit from this new reality. Success boilds down to helping customers: What is “Regulatory Warfare”? Regulatory warfare describes the strategic use of laws, standards, and compliance requirements to: Disrupt […]
Better Performance Today. Stronger Growth Tomorrow.
High performing subscription brands get forensic about their best customers to inject growth into the engine. They explore success patterns across teams, to build momentum, progress solutions, and compound value. For their business and customers. Life in the Growth Lane Your fastest growing competitors focus on: Finding accounts, people and situations who match their top […]
Is customer success a cost you can bear?
Customer Success (CS) is a hot topic…CS in the SaaS world has taken a hammering as companies hit headwinds. But done well, CS is a growth and value driver you would never switch off. CS is about enterprise value; retention; growth. But it is also at the beating heart of subscription fundamentals – effective CS […]
Unlocking future value in b2b subscriptions
Future Value: the performance key to unlock b2b Subscription Growth Subscription leaders, investors and customers, let’s talk about what really drives sustainable growth. Why Future Value Matters You must have seen it: the endless race to add features, hoping it’ll justify price hikes. The pricing lever is incredibly effective, and in annual subscriptions there’s a […]
Must Have Regulatory Solutions
Here is a 7 point customer checklist to audit your solution. Context: Your end users probably don’t care if you supply premium content (intelligence, data, analytics), membership/networks, or Data as a Service solutions. They care about solving problems and driving measurable results. Use this checklist, based on years of conversations, to review what you do […]
How do PE firms unlock enterprise value?
The working report, ‘Leveraging Digital, Data & AI Technologies to Increase Enterprise Value: How Private Equity Firms Are Getting It Right’ by INSEAD is an interesting and useful read. For a premium b2b subscription service – where there is no direct transaction between supplier and customer and an absence of big data – the fundamentals […]
Why we’re launching a customer sentiment tracker
Reconnecting companies with their subscribers was a big reason for starting Substribe. The subscription model should foster a stronger connection with customers, but this isn’t always the case. Companies can get lost with delivering product, acquiring new customers, and business as usual. When there’s a catalyst for change Substribe get called in to make that […]
How to use retention to survive the downturn (and prepare for growth)
This is a tough period in history, with the potential for an unprecedented recession. So, if you have established subscription revenues, now is the time to double down on retention. But it’s also about growth. Subscription leaders will protect recurring revenues today. They will also create the runway for optimal growth when the markets recover. […]
