Testimonials
What clients say
‘I’ve worked with Substribe across three of my businesses. Substribe discovery sprints, market positioning, and conclusions consistently turn customer conversations and analytical signals into strategic clarity. The work is backed by user evidence and real-world conclusions, to support a step change in product development and GTM strategy. That’s why I keep bringing Andy back for expert judgement, rigorous reasoning, and results we can act on with confidence.’
Jonathon Whiteley, CEO, Real Deals Media, previously Arc and Incisive
‘Forensic questioning of key clients drove pricing increases of over 30% and NRR to over 120%. It elevated our team’s understanding of what clients want and how to engage at senior level.’
Ben Oakshott, Revenue Director, The Lawyer
‘Substribe helped our US and UK teams define a number of strategic opportunities for the business, brought the team and our customers together, and tested a prototype within a matter of days. They’ve enabled us to move much more quickly and to increase our confidence.’
Paul McLean, CCO, PEI Group
‘We moved from competing priorities to tracking initiatives with a clear understanding of what we expect to happen. Working with Substribe improves the confidence of my team and also my customers as we secure premium corporate memberships engineered to deliver value.’