Subscriptions. The allure of compounding growth. Increasing yields. Quality of earnings. So why is it so ******* messy behind the scenes? How do information providers get this information so wrong? Why the Substribe™ revenue retention performance tracker is critical How can we – as a collective of b2b subscription leaders – truly empower our customers […]
You have high growth – now how do you rocket retention?
That’s what we asked a room of b2b subscription leaders responsible for billions of NRR and GRR subscription revenues. What are the missing insights you need to carry on growing? Can your revenue retention rates climb ever higher? How high is too high? The way to rocket retention still involves the subscription fundamentals. Knowing the […]
Why we’re launching a customer sentiment tracker
Reconnecting companies with their subscribers was a big reason for starting Substribe. The subscription model should foster a stronger connection with customers, but this isn’t always the case. Companies can get lost with delivering product, acquiring new customers, and business as usual. When there’s a catalyst for change Substribe get called in to make that […]
How to use retention to survive the downturn (and prepare for growth)
This is a tough period in history, with the potential for an unprecedented recession. So, if you have established subscription revenues, now is the time to double down on retention. But it’s also about growth. Subscription leaders will protect recurring revenues today. They will also create the runway for optimal growth when the markets recover. […]
Show me the [expansion] money
Expansion revenue is where it’s at. But are you match fit? The cost of acquiring customers is increasing. In today’s economic climate, embracing smaller renewals is better than full churn. But, that means expansion revenue needs to make up the short fall. Expansion revenue is extra money generated from existing customers It isn’t as simple […]
How to use aha moments to light up product usage
How your customer engages with your product is a leading indicator of success or failure. But usage on its own won’t cut it. Often, increased usage is seen as a green light for retention. Usage data is aggregated at account level, with little analysis around the who, or what. But product usage on it’s own […]
Pricing right for your GTM strategy
Do you know why you price your subscriptions the way you do? Any data behind it? Using data points to inform the best pricing route for your strategy will make or break it. Taking a recent Substribe pricing project for a new product as an example. We presented two possible strategies: Penetration to drive market […]
A hero metric for product engagement
In b2b premium information products, consumption of content is not necessarily value. Time on site does not always mean value – maybe the opposite. Visits may be infrequent. So, how might we unlock the connection between engagement and retention in b2b subscriptions? The Substribe SubsLab is about compressing learnings – often built over a long […]
7 of the best subscription metrics to track
The subscription model isn’t new. I spent my early career (err 20 years ago) administrating traditional subscriptions. Then, subscriptions were used purely as a way of getting money from your customer. Communication would be limited to renewal notices…letter upon letter, email upon email, with the aim of getting customers signed up for another year. And […]
