GRR measures what you keep from existing customers. NRR adds expansion on top. GRR matters more, and the order matters: protect the base before you grow it.
What GRR and NRR should a B2B media or intelligence company target?
An established B2B media or intelligence company should target GRR of 90%+ and NRR above 100%. Substribe’s benchmark medians are 88% GRR and 106% NRR. But the right target follows maturity and strategy, not a sector table.
What is a good NRR for a B2B data or subscription business?
For an established B2B data or subscription business, NRR above 100% is strong. Substribe’s benchmark research puts the median at 106%. What’s driving it matters more than the number.
What is a good gross retention rate for a B2B information business?
For an established B2B information business, GRR of 90% or above is strong, 80-90% signals pressure, below 80% is a problem anywhere. Substribe’s benchmark research puts the median at 88%.
7 of the best subscription metrics to track
The subscription model isn’t new. I spent my early career (err 20 years ago) administrating traditional subscriptions. Then, subscriptions were used purely as a way of getting money from your customer. Communication would be limited to renewal notices…letter upon letter, email upon email, with the aim of getting customers signed up for another year. And […]
