This article is inspired by a conversation with a knowledge management expert, sharing their view of important dynamics in the information sector. Knowledge managers are information professionals responsible for considering […]
B2B subscription case study: exploring new/adjacent markets
We use a 2×2 grid to diagnose subscription performance. It’s helping our clients – b2b subscription companies in the information and data space – work through the steps to optimise […]
3 critical inputs for b2b subscriptions
Isolating the 3 areas to prioritise, to improve b2b subscription performance. The search continues
why is a must-have score crucial for measuring customer sentiment?
We recently revealed a new customer sentiment measure we use with our client customer research projects. We’re getting some great insights that we don’t get from other customer sentiment questions […]
membership is for life, not just renewal
In early March 2020, Substribe spoke with Victoria Mellor, Co-founder of Kademy about her focus on the customer within a newly launched membership offering. Then Covid happened. Having revisited this […]
