We recently revealed a new customer sentiment measure we use with our client customer research projects. We’re getting some great insights that we don’t get from other customer sentiment questions such as NPS or CSAT. With our growing excitement we’ve set-up a working group to expand the use of this measure and analyse the findings. […]
building must-have products: expert guide
We talk about measuring a must-have product, but it’s also important to know how to build one. Ashley Friedlein is experienced in building products for both b2b subscriptions and SaaS. This experience puts Ashley in a useful position to provide a framework for building, and maintaining, a must-have product. Ashley shares his guide here: Embed […]
a better way to measure subscription customer value
A priority strategy for many subscription businesses is to get as close to the customer’s workflow as possible. In doing so, achieving a must-have product that sticks and creating premium enterprise subscriptions. To understand value, many b2b subscription organisations rely on renewal rates, others on page hits, NPS or word of mouth appraisals from commercial […]
disruption in professional services using recurring revenues
SeedLegals is the world’s first platform that lets founders and investors easily create, negotiate and sign all the legal agreements they need to manage a funding round. In just three years since it was founded, it is now the largest closer of funding rounds in the UK. Co-founder Anthony Rose tells Substribe (ahead of his […]





