The majority of CEOs in b2b media, data and information companies are planning moderate to robust pricing increases (source: Substribe CEO think tank July 2021). Challenges include creating certainty and belief in their teams to carry out the price rises. At the same time, the post pandemic landscape is creating complexity for b2b customers. This […]
a better way to measure subscription customer value
A priority strategy for many subscription businesses is to get as close to the customer’s workflow as possible. In doing so, achieving a must-have product that sticks and creating premium enterprise subscriptions. To understand value, many b2b subscription organisations rely on renewal rates, others on page hits, NPS or word of mouth appraisals from commercial […]
membership is for life, not just renewal
In early March 2020, Substribe spoke with Victoria Mellor, Co-founder of Kademy about her focus on the customer within a newly launched membership offering. Then Covid happened. Having revisited this piece, we believe this article is more important than ever as businesses look to the membership phenomenon within the subscription economy. So here it is, […]
disruption in professional services using recurring revenues
SeedLegals is the world’s first platform that lets founders and investors easily create, negotiate and sign all the legal agreements they need to manage a funding round. In just three years since it was founded, it is now the largest closer of funding rounds in the UK. Co-founder Anthony Rose tells Substribe (ahead of his […]
