According to renowned management thinker Peter Drucker: “If you can’t measure it, you can’t change it.” So how can we improve engagement levels without first having a complete and comprehensive way of measuring them? Is it finally time to look beyond the regular metrics of recency, frequency and volume? This was a point clearly understood […]
7 of the best subscription metrics to track
The subscription model isn’t new. I spent my early career (err 20 years ago) administrating traditional subscriptions. Then, subscriptions were used purely as a way of getting money from your customer. Communication would be limited to renewal notices…letter upon letter, email upon email, with the aim of getting customers signed up for another year. And […]
using creative pricing to unlock a 10X opportunity
The majority of CEOs in b2b media, data and information companies are planning moderate to robust pricing increases (source: Substribe CEO think tank July 2021). Challenges include creating certainty and belief in their teams to carry out the price rises. At the same time, the post pandemic landscape is creating complexity for b2b customers. This […]
