According to renowned management thinker Peter Drucker: “If you can’t measure it, you can’t change it.” So how can we improve engagement levels without first having a complete and comprehensive way of measuring them? Is it finally time to look beyond the regular metrics of recency, frequency and volume? This was a point clearly understood […]
How to Justify Renewal Uplift In B2B Subscriptions
Renewal time is like a birthday. It comes round at the same time every year and, if you’ve been good, people give you nice things. The difference with b2b subscription renewals is that you’ve got to work for it – and justify it. Karen Prevezer, Head of Pricing at LexisNexis, recently gave us some insight […]
