Substribe
unlocking enterprise value with recurring revenues
Tom’s keynote session will cover setting the scene for us on how subscription models are evolving - in particular in the use of data to support growth. He will also detail how the FT has successfully scaled a B2B business alongside their more traditional B2C subscriptions and the key drivers behind this. Whilst a decade […]
Introducing an exciting new event for b2b leaders who are serious about growing revenues and profits from subscriptions. Where the marketplace will come together to realise greater success for their business and customers.
Topic: How should we measure customer engagement? Discussion points: - Define customer engagement and ways it can be measured- Why is it important e.g. retention, upsell, etc?- How can we get close to relating customer engagement to customer value/ROI?- What progress is being made, share what's worked, not worked and planned?- What are the key […]
