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SubsClub: Measuring customer engagement
February 24 @ 3:30 pm – 5:00 pm GMT
Topic: How should we measure customer engagement?
- – Define customer engagement and ways it can be measured
- – Why is it important e.g. retention, upsell, etc?
- – How can we get close to relating customer engagement to customer value/ROI?
- – What progress is being made, share what’s worked, not worked and planned?
- – What are the key challenges, how might we solve them?
We already have some fantastic people signed up from b2b subs businesses across media and tech, including:
- FT Specialist
- The Lawyer
- Financial Times
- Infopro Digital
- Business of Fashion
- IHS Markit
- PEI Media
Interested in attending? There are limited spaces available for this event, so we are prioritising those working within b2b subscriptions in the first instance. If you’d like to request a place, please email firstname.lastname@example.org to find out more.
Venue: TBC, London, UK