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SubsClub: Measuring customer engagement

February 24, 2022 @ 3:30 pm 5:00 pm GMT

Topic: How should we measure customer engagement?

Discussion points:

  • – Define customer engagement and ways it can be measured
  • – Why is it important e.g. retention, upsell, etc?
  • – How can we get close to relating customer engagement to customer value/ROI?
  • – What progress is being made, share what’s worked, not worked and planned?
  • – What are the key challenges, how might we solve them?

We already have some fantastic people signed up from b2b subs businesses across media and tech, including:

  • FT Specialist
  • The Lawyer
  • Contentive
  • Guild
  • Financial Times
  • Infopro Digital
  • Business of Fashion
  • IHS Markit
  • Yourkeys
  • PEI Media
  • AgriBriefing
  • SeedLegals
  • Piano

Interested in attending? There are limited spaces available for this event, so we are prioritising those working within b2b subscriptions in the first instance. If you’d like to request a place, please email claire@substribe.co to find out more.

Venue: TBC, London, UK

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