SubsClub: Measuring customer engagement

Topic: How should we measure customer engagement?

Discussion points:

• – Define customer engagement and ways it can be measured
• – Why is it important e.g. retention, upsell, etc?
• – How can we get close to relating customer engagement to customer value/ROI?
• – What progress is being made, share what’s worked, not worked and planned?
• – What are the key challenges, how might we solve them?

We already have some fantastic people signed up from b2b subs businesses across media and tech, including:

Interested in attending? There are limited spaces available for this event, so we are prioritising those working within b2b subscriptions in the first instance. If you’d like to request a place, please email claire@substribe.co to find out more.

Venue: TBC, London, UK