Find your north star – how data accelerates subscription growth


Tom’s keynote session will cover setting the scene for us on how subscription models are evolving - in particular in the use of data to support growth. He will also detail how the FT has successfully scaled a B2B business alongside their more traditional B2C subscriptions and the key drivers behind this. Whilst a decade […]


The future of B2B subscriptions

Events @ No. 6, London 6 Alie St, London

Introducing an exciting new event for b2b leaders who are serious about growing revenues and profits from subscriptions. Where the marketplace will come together to realise greater success for their business and customers.

SubsClub: Measuring customer engagement

Topic: How should we measure customer engagement? Discussion points: - Define customer engagement and ways it can be measured- Why is it important e.g. retention, upsell, etc?- How can we get close to relating customer engagement to customer value/ROI?- What progress is being made, share what's worked, not worked and planned?- What are the key […]

Masterclass on Retention: Unlocking Net Recurring Revenues

Exemplary subscription companies are performing at 150%+ net recurring revenues also known as net retention rate (NRR). Positive NRR is the most important indicator of success because it means that a company grows year on year without acquiring new customers. And the nature of recurring revenues means that this growth compounds year on year. For […]

Subs Think Tank: Exploring the Key Drivers for Optimising Subscription Success

Discussion points include:- Learning from progress the group is making- Sharing what's worked/not worked and what’s next- Identifying the key challenges and opportunities Who should attend? This event is invite only and is aimed at MD/CEO level within a business that has at least 50% recurring revenues of no less than £20m. Fit the bill? […]

SubsClub: Retention

Folgate, Spitalfields 35-41 Folgate St, London

Topic: Retention We’ve been talking for some time about how to move from a traditional, yet outdated, renewals programme, into a net revenue retention (NRR) strategy. But, what are the key steps you need to take? At this SubsClub, key discussion points will include: - How to assess your situation - How to identify critical […]

SubsLab #4: product engagement score

Virtual / digital

We're excited to have Ellie O'Connor, Associate Director of UX at S&P Global share how they have made a breakthrough, not just on defining a product engagement score but making it actionable. Interested to find out how you can join and attend? Contact us today by emailing for more details


SubsClub: How to identify customer must have moments that impact retention

London, UK

Product engagement scoring is a hot topic. Why? B2B subscription companies offer a multitude of products/features, sometimes 100’s, to different segments of customers and sliced again at persona/use case level. All with the aim to retain and grow accounts. Lots of data is being collected, usually around consumption, with the peaks tending to drive yet […]


SubsClub: Rocket Retention

Fora Borough, London

This one is sharing how to rocket retention. We’ll be opening the floor to get the latest insights about what’s working and being tested. You’ll be hearing from leading subscription businesses. Previous sessions have included directors from Fastmarkets, FT Specialist, Ascential, LexisNexis, The Lawyer, CRU, S&P Global, Business of Fashion.


A meeting for senior b2b subscription leaders to exchange ideas and consider how to rocket retention. During this session we have a case study about a turn around. And we continue to progress the model/framework for rocket retention.