SubsClub – collaborate: using analyst interaction as a commercial lever

Annual subscriptions – problems take a long time to emerge, and longer to solve. How do you turn things around most effectively? How do you control the narrative to convince your peers you know what to do? What results can you expect to achieve, to manage expectations? Analyst interaction is used to improve revenue retention but it is a scarce resource and needs proper management. In this session, the expert network co-created the approach.