-
SubsClub: How to identify customer must have moments that impact retention
SubsClub: How to identify customer must have moments that impact retention
Product engagement scoring is a hot topic. Why? B2B subscription companies offer a multitude of products/features, sometimes 100’s, to different segments of customers and sliced again at persona/use case level. All with the aim to retain and grow accounts. Lots of data is being collected, usually around consumption, with the peaks tending to drive yet […]
Free
