Why the order matters when you mix real customer conversations with AI research. AI research tools promise to replace the customer interview. They can’t do the job properly, and it’s […]
The four phases of B2B subscription success
B2B subscription businesses live or die by the quality of their lifecycle management. The Substribe Customer Lifecycle Framework maps the entire journey into four phases with clear metrics. Like all […]
What makes a knowledge manager tick?
This article is inspired by a conversation with a knowledge management expert, sharing their view of important dynamics in the information sector. Knowledge managers are information professionals responsible for considering […]
B2B subscription case study: exploring new/adjacent markets
We use a 2×2 grid to diagnose subscription performance. It’s helping our clients – b2b subscription companies in the information and data space – work through the steps to optimise […]
3 critical inputs for b2b subscriptions
Isolating the 3 areas to prioritise, to improve b2b subscription performance. The search continues
why is a must-have score crucial for measuring customer sentiment?
We recently revealed a new customer sentiment measure we use with our client customer research projects. We’re getting some great insights that we don’t get from other customer sentiment questions […]
membership is for life, not just renewal
In early March 2020, Substribe spoke with Victoria Mellor, Co-founder of Kademy about her focus on the customer within a newly launched membership offering. Then Covid happened. Having revisited this […]
