Our mission is to rocket retention. We believe this is only possible when subscription leaders and their teams are healthily obsessed about creating a must have service for their customers.
Substribe is the intersection of the deep experience of the founders, the b2b customers they interview and the subscription network they developed over an intense five year chapter. More than 2000 intensive days, 500+ voice of customer discussions, and finding cut through for 50+ brands across the world and markets have contributed to the model and frameworks Substribe use to unlock b2b subscription growth.
One day, there will be a Chief Subscription Officer. In the meantime, Substribe serves subscription leaders who accept the importance of bringing the outside in, to share knowledge and innovation.
Substribe was founded by Steve Budd and Andy Burden. We earned our stripes in b2b subscription companies including senior roles at Datamonitor, Informa, and Emap. What binds us is our quest to discover better practises for subscription success and our passion for driving meaningful outcomes for our clients and their customers.
We met whilst partnering on a subscription transformation success story – Procurement Leaders. Global procurement officers are a demanding bunch and it was useful to learn from them.
What did we learn?
To succeed, we know it is critical to unify cross functional teams, to discover what the customers of b2b services need to make them more successful, and learn from pitfalls and successes with other subscription leaders.
So we created the place for this to happen, focusing and energising subscription leaders to better serve their customers and boost performance.
Steve’s experience ranges across b2b media with senior marketing & product roles at Emap, Incisive, Wilmington and Procurement Leaders. Steve is the founder of AI Pathfinder. Learn more and connect with Steve on LinkedIn.
Andy’s experience is from the b2b information space with senior commercial and corporate roles at Datamonitor and Informa, before moving to the intelligence network at Procurement Leaders. Learn more and connect with Andy on LinkedIn.
our strategic advisor
Tony Jaros joined Substribe in November 2021 as our Strategic Advisor. Tony was one of the founding team at SiriusDecisions as President and Chief Product Officer, and was instrumental in the successful sale to Forrester.
“I’m very excited to be working with the Substribe team. Recurring revenue is critical to so many b2b organizations, yet few truly execute it flawlessly and in doing so, maximize both their revenues and profitability. Substribe is designed to help these organizations do just that.” – Tony Jaros
“Our mission is unlocking innovation with recurring revenues. We are delighted to have Tony on board. With his guidance, we will be boosting the performance of global b2b subscription organisations – to benefit our clients and their customers.” – Andy Burden, co-founder, Substribe.
The super power for Substribe is the tribe. The knowledge, innovation and shared experience is the beating heart of all we do.
Joining the Substribe hall of fame are practitioners who are breaking new ground to rocket retention.
Shannon Hamer is a leading Customer Success practitioner with more than 10 years experience at ExpertHR (part of LexisNexis Risk Solutions), The FT, and The Economist. Her creativity, innovation and infectious energy help push the boundaries as we continue to develop the model and framework to rocket retention. Connect at LinkedIn
Lou Sheppey is a leading Product Marketing practitioner with more than 10 years experience at Infopro Digital, Incisive Media, and Wolters Kluwer. Her natural ability to identify must have product development across digital subscriptions and memberships helps move the needle for subscription organisations. Connect at LinkedIn.
Robin Richards specialises in User Experience (UX) design for websites, apps, e-learning and data driven dashboards. He also has extensive experience creating UI design and design systems for digital experiences. Robin has a strong background creating data visualisations, infographics, reports and visual storytelling. He’s been designing visual solutions for over 15 years and really really loves designing. Learn more about Robin on LinkedIn.