At Substribe, we interview 100’s of b2b customers and two things are clear as we come out of the pandemic. The customers’ world is changing fast, and they are facing more complex decisions.
This means ambitious companies can no longer rely on the linear approach to improvement within critical recurring revenue areas (product development, pricing, technology and people).
Instead, a continuous cycle of innovation leading to ongoing incremental and radical improvements will unlock far greater customer lifetime value.
This is why we’ve created a membership, alongside our advisory service, to focus our resources on boosting customer value and accelerating subscription growth for ambitious b2b companies.
Substribe was founded by Steve Budd and Andy Burden. We have held senior roles in b2b subscription companies and been part of exciting growth stories and transformations. We have different skills and perspectives, but we share the core belief that the customer must be at the heart of decision making. What binds us is our quest to discover next practises for subscription success and our passion for solving customer problems.
We met whilst partnering on a subscription transformation success story – Procurement Leaders. After a combined 15 years at Procurement Leaders, we set out to build the solution to the challenges we faced when we were leading our b2b subscription teams. To succeed, we know it is critical to unify cross functional teams, to discover what the customers of b2b services need to make them more successful, and to share pitfalls and successes with other subscription leaders. So we created the place for this to happen, focusing and energising subscription leaders to better serve their customers and boost performance. This is why we created Substribe.
Since 2018, we have improved the performance of more than 30 brands – and their customers – using proven techniques to solve challenges fast. We get a kick out of hearing that teams are feeling confident and excited about their next move, because they can see how it will connect with their customers. We smile when we hear that the pricing is landing well. But best of all, we’re helping teams to develop an experimental mindset about innovation. We know we’re on to something special when we look at each other and say – “imagine if we had this when we were running our teams!”
Steve’s experience is far ranging across the b2b media spectrum with senior marketing & product roles at Emap, Incisive, Wilmington and Procurement Leaders. Steve occasionally revives his love of music and DJing by dusting off his decks and spinning some vinyl, even if it is just for his kid’s enjoyment. Learn more and connect with Steve on LinkedIn.
Andy’s experience is from the b2b information space with senior commercial and corporate roles at Datamonitor and Informa, before moving to the intelligence network at Procurement Leaders. Andy spends his downtime with his wife and kids, his guitars and piano, and his dogs and cats….dreaming of that move to Cornwall. Learn more and connect with Andy on LinkedIn.
our strategic advisor
Mamta is a Business Leader, Scientist, Coach, Advisor, Journalist, Communicator. As co-founder of Chemical Watch, Mamta took the organisation from an idea through stellar growth to a successful exit in November 2020. Mamta’s legacy is a business-critical information service that has truly influenced policy and practice in product safety management globally.
Her journey involved a fundamental change in the business model to make it future-fit: ready to respond to the changing needs of the customers in the next decade. Mamta built belief across the organisation, and the result is a vibrant business model compellingly articulated by staff, with the capacity and agility to respond to the needs of an increasingly diverse membership.
our supporting tribe
We really like crowd solving, so when there’s a gap in our skill or experience, we reach into our extensive network to find a solution. Sometimes, we need that help on an ongoing basis. These great people include:
Robin Richards specialises in User Experience (UX) design for websites, apps, e-learning and data driven dashboards. He also has extensive experience creating UI design and design systems for digital experiences. Robin has a strong background creating data visualisations, infographics, reports and visual storytelling. He’s been designing visual solutions for over 15 years and really really loves designing. Learn more about Robin on LinkedIn.
Claire Budd is an event director with extensive experience of running high profile b2b conferences and awards ceremonies, for a range of different industry sectors with Emap, RCN, MBI and more. Claire helped us launch our Substribe Summit in Sep/Oct 2020. Learn more and connect with Claire on LinkedIn.
Claire Tulloch is a programme director with a pedigree for building high impact agendas for small to large conferences in many different verticals such as HR, retail, public sector and media with companies including Emap, UBM and Contentive. Claire helped us launch our Substribe Summit in Sep/Oct 2020. Learn more and connect with Claire on LinkedIn.