At Substribe, our mission is to optimise b2b subscription growth. We help unlock innovation and rocket retention.
We interview hundreds of b2b customers (from across the decision making unit and beyond), and two things are clear. The customers’ world is changing fast, and they are facing more complex decisions. They are much more open to considering new ways to navigate through these conditions.
For leaders of b2b subscriptions, this means doing what you’ve always done is not good enough. Staying in lock step with customers, and creating new ways to solve their problems is the new normal.
This is why we’ve created a membership, alongside our advisory service, to focus our resources on optimising subscription performance for ambitious b2b information, data and analytics companies.
Substribe was founded by Steve Budd and Andy Burden. We earned our stripes in b2b subscription companies for about 15 years – including senior roles in exciting growth stories and transformations. We have different skills and perspectives, but we share the core belief that the customer must be at the heart of decision making. What binds us is our quest to discover better practises for subscription success and our passion for solving customer problems.
We met whilst partnering on a subscription transformation success story – Procurement Leaders. After a combined 15 years at Procurement Leaders, we set out to build the solution to the challenges we faced when we were leading our b2b subscription teams. To succeed, we know it is critical to unify cross functional teams, to discover what the customers of b2b services need to make them more successful, and learn from pitfalls and successes with other subscription leaders. So we created the place for this to happen, focusing and energising subscription leaders to better serve their customers and boost performance. This is why we created Substribe.
Since 2018, we have improved the performance of more than 50 brands – and their customers – using proven techniques to solve challenges fast. We get a kick out of hearing that teams are feeling confident and excited about their next move, because they can see how it will connect with their customers. We smile when we hear that the pricing is landing well. But best of all, we’re helping teams to develop an experimental mindset. We know we’re on to something special when we look at each other and say – “imagine if we had this when we were running our teams!”
Steve’s experience is far ranging across the b2b media spectrum with senior marketing & product roles at Emap, Incisive, Wilmington and Procurement Leaders. Steve occasionally revives his love of music and DJing by dusting off his decks and spinning some vinyl, even if it is just for his kid’s enjoyment. Learn more and connect with Steve on LinkedIn.
Andy’s experience is from the b2b information space with senior commercial and corporate roles at Datamonitor and Informa, before moving to the intelligence network at Procurement Leaders. Andy spends his downtime with his wife and kids, enjoying music, and getting out in nature with his three dogs…Still dreaming of that move to Cornwall. Learn more and connect with Andy on LinkedIn.
our strategic advisor
Tony Jaros joined Substribe in November 2021 as our Strategic Advisor. Tony was one of the founding team at SiriusDecisions as President and Chief Product Officer, and was instrumental in the successful sale to Forrester.
“I’m very excited to be working with the Substribe team. Recurring revenue is critical to so many b2b organizations, yet few truly execute it flawlessly and in doing so, maximize both their revenues and profitability. Substribe is designed to help these organizations do just that.” – Tony Jaros
“Our mission is unlocking innovation with recurring revenues. We are delighted to have Tony on board. With his guidance, we will be boosting the performance of global b2b subscription organisations – to benefit our clients and their customers.” – Andy Burden, co-founder, Substribe.
our team
We really like crowd solving, so when there’s a gap in our skill or experience, we reach into our extensive network to find a solution. Sometimes, we need that help on an ongoing basis. These great people include:
Claire Budd is an event director with extensive experience of running high profile b2b conferences and awards ceremonies, for a range of different industry sectors with Emap, RCN, MBI and more. Claire helped us launch our Substribe Summit in Sep/Oct 2020 and is now leading the operations of our member meet-ups. Learn more and connect with Claire on LinkedIn.
Danielle Harvey is a digital and marketing director with extensive experience of b2b subscriptions within media and information businesses. In the last 8 years she has been working for numerous brands, helping them prepare and execute their go to market plans.
Danielle is helping us increase the content output across our website and social channels – with the simple aim of helping b2b companies unlock innovation with subscriptions. Learn more and connect with Danielle on LinkedIn.
Robin Richards specialises in User Experience (UX) design for websites, apps, e-learning and data driven dashboards. He also has extensive experience creating UI design and design systems for digital experiences. Robin has a strong background creating data visualisations, infographics, reports and visual storytelling. He’s been designing visual solutions for over 15 years and really really loves designing. Learn more about Robin on LinkedIn.
