Substribe was founded by Steve Budd and Andy Burden. We’ve led our own businesses, been involved in transformations, have wide-ranging skills and capabilities etc. But what pulls us together is our knowledge and success around subscriptions and our passion for solving customer problems.
We met whilst partnering on a great subscription transformation success story – Procurement Leaders. In March 2018, we were drawn together once again, by the opportunity of combining our skills and capabilities to help subscription businesses better serve their customers and boost performance.
We spent three months on the streets (not literally, honest) drinking coffee with numerous experts, ex-bosses and colleagues to clarify our assumptions. A few whiteboard sessions later, we officially formed our company Substribe Ltd in July 2018 . In the short time since, we’ve acquired more than a dozen amazing customers and are really enjoying helping them build something special with their subscription and membership offerings.
Steve’s experience is far ranging across the b2b media spectrum with senior marketing & product roles at Emap, Incisive, Wilmington and Procurement Leaders. Steve occasionally revives his love of music and DJing by dusting off his decks and spinning some vinyl, even if it is just his kids listening. Learn more and connect with Steve on LinkedIn.
Andy’s experience came more from the b2b information space with senior commercial and corporate roles at Datamonitor, Informa, Clarion, IHS and Procurement Leaders. Andy is riding back on the boom of children’s books, by writing his own stories. He’s not hit the sales of David Walliams just yet. Learn more and connect with Andy on LinkedIn.
our strategic advisor
Mamta is a Business Leader, Scientist, Coach, Advisor, Journalist, Communicator. As co-founder of Chemical Watch, Mamta took the organisation from an idea through stellar growth to a successful exit in November 2020. Mamta’s legacy is a business-critical information service that has truly influenced policy and practice in product safety management globally.
Her journey involved a fundamental change in the business model to make it future-fit: ready to respond to the changing needs of the customers in the next decade. Mamta built belief across the organisation, and the result is a vibrant business model compellingly articulated by staff, with the capacity and agility to respond to the needs of an increasingly diverse membership.
our supporting tribe
We really like crowd solving, so when there’s a gap in our skill or experience, we reach into our extensive network to find a solution. Sometimes, we need that help on an ongoing basis. These great people include:
Robin Richards specialises in User Experience (UX) design for websites, apps, e-learning and data driven dashboards. While also have extensive experience creating UI design and design systems for digital experiences. Additionally, he has a strong background creating data visualisations, infographics, reports and visual storytelling. He’s been designing visual solutions for over 15 years and really really loves designing. Learn more about Robin on LinkedIn.
Claire Budd is an event director with extensive experience of running high profile b2b conferences and awards ceremonies, for a range of different industry sectors, with companies such as Emap, RCN and MBI. Claire helped us launch our Substribe Summit in Sep/Oct 2020. Learn more and connect with Claire on LinkedIn.
Claire Tulloch is a programme director with a pedigree for building high impact agendas for small to large conferences in many different verticals such as HR, retail, public sector and media with companies including Emap, UBM and Contentive. Claire helped us launch our Substribe Summit in Sep/Oct 2020. Learn more and connect with Claire on LinkedIn.