SubsClub: exploring data as a service

b2b information companies setting their sights on being like software as a service have a better chance of becoming data as a service. It’s in their DNA. But it’s no slam dunk. Challenges range from figuring out the value for customers, how to leverage existing resources, and pricing strategy. But getting it right is rocket fuel for expansion revenues. This topic, and a healthy dose of networking with b2b subscription leaders is the order of the day at SubsClub – an informal, off the record networking and learning session for established b2b information brands.