Substribe unlocks performance for premium b2b information brands.
Performance in revenues, value for customers, and across teams.
“Substribe help us align on where we are working and why, focusing our activity to go after that work. This sharper focus continues to bear fruit and includes reimagining our approach to product, and continually enhancing value for our members. Improving the criticality of our solution for our clients.”
Managing director, wilmington plc
Contact andy@substribe.co to discuss your subscription priority.
Strategy
IWSR validating the business case for investment in resources to sustain best in class performance
The FT Specialist prioritising investment decisions to continue subscription growth in specialist global markets
Mercia part of Wilmington Plc informing enhancements to product and customer experience to sustain a market leading position
Adjacent market
CRU decoding the value of an existing subscription product and testing in an adjacent market
Monetising subscriptions
Utility Week corporate membership part of Faversham House supported the shift from individual to corporate membership with value proposition, positioning and pricing
NutraIngredients part of William Reed used customer perspectives to inform content and commercial strategy
Memberships
PEI Media discovering the potential in a premium membership, amplifying the success of the subscription and events brands
Credit Strategy part of Shard Financial Media Group supporting the journey to premium corporate membership
Phacilitate part of Clarion Events leveraging the power of community to create year round value
Investments
Risk Leadership Network tested appetite for a membership network similar to Procurement Leaders and a potential challenge to Gartner in under served markets
Reboot
The FT facilitated a meeting of the senior leadership team across divisions, to inform the evolution from corporate licensing to FT Professional
The Economist Group reconsidering corporate and enterprise subscriptions through the lens of the customer
the approach
Sponsor: Most projects are sponsored at Executive level (C-suite / Corporate Development)
Project owner: Successful projects have a leader who helps align the project team (e.g. MD / CMO / COO)
Project team leads: Cross functional teams share ideas and shape the project scope to be tested in market (e.g. Commercial, Customer Success, Marketing, Content)
