We help b2b subscription brands to make progress on their journey to Must Have.
Annual subscriptions sold to organisations is our thing.
Yep, it’s a niche. Is it yours too?
In 2018 Substribe was created, to bring a melting pot of subscription leaders and their ideas together.
Now we have a subscription framework to spot problems and opportunities ahead of time.
And the independent expert network to figure out what to do about it.
But Substribe is more than that.
Along the way we have worked out how to bring cross functional teams together.
And how to test their ideas with their customers and prospects.
Early and often.
It turns out that customers really like this approach.
They have great ideas about what a must have solution is.
Our tried and tested approach is the result of 2000 days of intensive research, more than 500 deep conversations with the customers of b2b subscriptions, and team alignment workshops with over 50 brands…across the world and markets.
Substribe is an independent expert network for b2b subscription leaders. Every practitioner in the Substribe expert network has 20 years experience in the field. We meet throughout the year to advance our thinking about the conditions for high performance subscriptions.
One day, there will be a Chief Subscription Officer. Until then, some see Substribe as the virtual subscription officer to align teams and improve performance.
We serve subscription leaders who accept the importance of bringing the outside in, to share knowledge and innovation, and give to get.
Substribe was founded by Steve Budd and Andy Burden who are subscription practitioners with experience of b2b subscription, memberships and expert networks.
They collaborated on a transformation journey at Procurement Leaders and wanted to create the meeting place for other b2b leaders. That’s when the idea of Substribe was born.
Steve has founded an advisory specialising in the use of generative AI.
Learn more about Substribe and connect with Andy on LinkedIn.
our strategic advisor
Tony Jaros joined Substribe in November 2021 as our Strategic Advisor. Tony was one of the founding team at SiriusDecisions as President and Chief Product Officer, and was instrumental in the successful sale to Forrester.
“I’m very excited to be working with the Substribe team. Recurring revenue is critical to so many b2b organizations, yet few truly execute it flawlessly and in doing so, maximize both their revenues and profitability. Substribe is designed to help these organizations do just that.” – Tony Jaros
“Our mission is unlocking innovation with recurring revenues. We are delighted to have Tony on board. With his guidance, we will be boosting the performance of global b2b subscription organisations – to benefit our clients and their customers.” – Andy Burden, co-founder, Substribe.
our tribe
The super power for Substribe is the tribe. The knowledge, innovation and shared experience is the beating heart of all we do.
Joining the Substribe hall of fame are practitioners who are breaking new ground to rocket retention.
Shannon Hamer is a leading Customer Success practitioner with more than 10 years experience at ExpertHR (part of LexisNexis Risk Solutions), The FT, and The Economist. Her creativity, innovation and infectious energy help push the boundaries as we continue to develop the model and framework to rocket retention. Connect at LinkedIn
Lou Sheppey is a leading Product Marketing practitioner with more than 10 years experience at Infopro Digital, Incisive Media, and Wolters Kluwer. Her natural ability to identify must have product development across digital subscriptions and memberships helps move the needle for subscription organisations. Connect at LinkedIn.
Robin Richards specialises in User Experience (UX) design for websites, apps, e-learning and data driven dashboards. He also has extensive experience creating UI design and design systems for digital experiences. Robin has a strong background creating data visualisations, infographics, reports and visual storytelling. He’s been designing visual solutions for over 15 years and really really loves designing. Learn more about Robin on LinkedIn.
