Find your north star – how data accelerates subscription growth

Tom’s keynote session will cover setting the scene for us on how subscription models are evolving – in particular in the use of data to support growth. He will also detail how the FT has successfully scaled a B2B business alongside their more traditional B2C subscriptions and the key drivers behind this. Whilst a decade ago there were limited data capabilities, data now sits at the heart of all decision making, product innovation, marketing strategy and customer success. Come to hear how these capabilities galvanise teams and brings focus to growth.