One operator backed by a network of practitioners. Growing recurring revenue for B2B information companies.
Your teams tell you growth is harder. Product, marketing and commercial all have a different answer...but do you know what your customers think?
By the time NRR softens on a dashboard, the root cause is already 9 to 18 months old. Will your next big decision - pricing, product, new market - fix the problem or compound it?
I find the answers by speaking with your customers, then stick around to fix the AOV and ARR problems with you.
Andy Burden, Substribe Founder | Working in b2b since 1996, Andy is a former practitioner (notably Datamonitor and Procurement Leaders), where he improved renewal rates and AOV. Since founding Substribe, he helps brands including IWSR, PEI Group, The FT, The Economist, William Reed, Wilmington. Connect with Andy on …
You may or may not use customer sentiment to keep an eye on the road ahead and what might be lurking around the corner. Here’s a view from the Substribe […]
How rising US versus EU tensions spelled out clearly in the US ‘2025 National Security Strategy,’ create market moving scenarios – and what global B2B information buyers and vendors should […]
And What To Do To Avoid It Happening To You. Your leadership team has repositioned your value proposition to the market. You’ve moved from promising “operational efficiency” to “strategic competitive […]
