“Like many businesses, COVID presented a challenge to us, especially for our events business. We’ve had to rethink our propositions and how we serve the communities we cater for in a virtual world. It has also highlighted that we have a business critical need to build additional recurring revenue streams.
Substribe helped our US and UK teams define a number of strategic opportunities for the business. With their extensive knowledge of subscriptions and membership models they were able to develop our understanding of and give clear insights into our customers’ needs and the outcomes they are looking for. A key element was the design sprint, which brought the team and our customers together to build and test a prototype within a matter of days, something that would have taken us months to do normally.
They’ve enabled us to move much more quickly and to increase our confidence in a range of new product offerings we will be launching soon.” – Paul McLean, MD, PEI Alternative Insight
We’re passionate about b2b subscriptions and understand the positive impact it can have on building deeper customer relationships and transforming business value. However, our research shows many companies are taking an opportunistic approach to the subscription opportunity and missing out on the rewards…
Yes, it’s hard. But we can help. The Substribe founders have been helping b2b subscription businesses acquire, keep and grow their customer for many years. Our multi-disciplined experience, know-how and success stories means we are well positioned to help you get happier customers and accelerated growth. And this is how we do it:
Our proven agile techniques empower teams who want to truly understand their customers to deliver success. We mix strategy and tactical guidance to quickly develop your capabilities, make changes and impact recurring revenue performance. Here’s more on our approach:
- Planning – identify the best opportunities and prepare for change. We’ll deploy activities that will redevelop your purpose and value proposition, optimise pricing, identify customers’ unmet need, analyse internal capabilities, build robust go-to-market plans and validate with your customer
- Executing – deliver change with confidence. We’ll partner with your team to enable/optimise sales and marketing, review performance and pulse the customer to monitor value delivery and identify churn risks
- Optimising – develop new products to maximise lifetime value. We’ll review the value of your products, prioritise those that deliver value to your customer and use design thinking techniques to fast-cycle product development
Substribe advised us to move to a corporate license model. The pricing is now tiered, we encountered remarkably little resistance to substantial price increases, we met the sales targets we set before Covid, and we’ve moved subscription revenues to 30% of our brand portfolio. I’m very pleased to say renewals are holding up well, we haven’t lost a single core member.”
Ellen Bennett, Publishing Director, Utility Week, Faversham House
To get started or to learn more, please get in touch.
*Subscription companies in Europe are growing at least 6X faster than FTSE, CAC & DAX – Zuora, Subscription Economy Index