“Speed and decisiveness – I like it”
These were the words used to summarise our service by one of our first customers. Which is a relief, as these are the qualities that are so in demand in these frantic and changing times.
The subscription revenue model is at the forefront of this change. It’s changing the way we buy things as a consumer and business customer, how we continue the relationship, and how we value our businesses. It’s also brought about an explosion of technology companies (exponents of the subscription model themselves) to provide the systems to support this movement.
Subscription-based businesses grow revenue 9x faster than that of the S&P 500 – Zuora, Subscription Economy Index
We’re excited by these times but also worried at how fast companies are evolving and developing their capabilities to take full advantage.
So this is where we come in. The two of us have been working in a subscription environment for many years – notably within the B2B information and publishing sector. The change in the last few years has been notable, as advertising models have been turned on their heads and customer expectations have advanced significantly.
The savvy amongst us have relied less on driving volume and adding product and more on understanding the customer to deliver answers to questions, solutions to problems and channels for innovation. The Substribe founder’s were part of this journey at Procurement Leaders and supported the transformation from key perspectives – leadership, sales, marketing and product.
We’ve joined together because we believe the convergence of the knowledge and subscriptions economy can provide deeper and more loyal customer relationships, higher and more predictable revenues and increased valuation for your business.