“Speed and decisiveness – I like it”
These were the words used to summarise our service by one of our first customers. Which is a relief, as these are the qualities that are so in demand in these frantic and changing times.
The subscription revenue model is changing the way we buy things as consumers, and how we buy as business customers. It offers so much potential to get closer to b2b customers. And to improve the value of b2b subscription businesses.
B2b subscriptions is more crowded than ever. The customers of b2b subscription services have new choices to consider, and their expectations are changing all the time.
Subscription-based businesses grow revenue 9x faster than that of the S&P 500 – Zuora, Subscription Economy Index
These are exciting times, but we know – by speaking with the customers of b2b subscriptions – about the gaps and barriers to performance. The root cause always comes back to the fundamentals of subscriptions – knowing who the customer is, the problem to solve, and how to solve it.
The change in the last few years has been notable, as advertising models have been turned on their heads and customer expectations have advanced significantly.
The savvy amongst us have moved from casting wide nets and adding more product, from growth at all costs, to getting close up into the detail of customer performance to deliver high value, enterprise solutions.
So this is where we come in. The two of us have been part of b2b subscriptions since 2000, in the B2B information and specialist publishing sector. Now, at Substribe, our focus is solely on b2b subscriptions. It’s our core business.
We created Substribe to help our clients – and their customers – harness the power of the subscription model to unlock performance.